fullthrottle.ai has appointed Sanghita Majumder as Executive Vice President of Customer Success as the company continues expanding its customer success and services capabilities across the AdTech sector. Majumder will lead the company’s customer success organization, overseeing both managed services and self-service client operations.
The appointment reflects fullthrottle.ai’s continued focus on scaling customer engagement, strengthening agency partnerships and supporting adoption of its first-party data and omnichannel advertising platform.
Majumder joins fullthrottle.ai with nearly two decades of experience leading customer success, campaign operations and client services teams across several major AdTech companies.
Her background includes leadership roles at Rocket Fuel, Samba TV, The Trade Desk and StackAdapt, where she managed operational growth initiatives, customer retention programs and global service expansion efforts.
Throughout her career, she has supported organizations through significant growth milestones, including Rocket Fuel’s IPO, the expansion of Samba TV’s managed services business and StackAdapt’s MarTech product launch initiatives.
fullthrottle.ai stated that Majumder’s experience building high-performing customer-facing teams aligns with the company’s next phase of growth.
"Customer success discipline will be essential for our next phase of growth at fullthrottle.ai®, and Sanghita brings the kind of leadership experience that accelerates both customer value and long-term partnerships," said Amol Waishampayan, Co-Founder of fullthrottle.ai®. "Her track record of building high-performing teams, strengthening customer relationships, and driving measurable business outcomes makes her an ideal fit for where we are headed next."
As EVP of Customer Success, Majumder will oversee post-sale operations and work closely with the company’s revenue, product and operations teams to improve customer outcomes and long-term client growth.
The company noted that the role will focus on helping agencies, media companies and brand marketers maximize value from fullthrottle.ai’s unified advertising and first-party data platform.
"What drew me to fullthrottle.ai® is the rare combination of a genuinely differentiated product and a leadership team that is deeply passionate about what they are building," said Majumder. "The ability to connect media spend to real business outcomes in a cookieless, privacy-first manner is exactly what the market needs right now. I am thrilled to join at this moment and help build the customer success engine that brings that value to life for every client we serve."
fullthrottle.ai continues to position itself within the evolving privacy-first advertising landscape through its AI-enabled identity resolution and omnichannel campaign automation platform.
The company’s platform supports audience activation across channels including connected TV, video, audio, display advertising and direct mail without relying on third-party cookies.
According to the company, its SafeMatch attribution and first-party audience capabilities help marketers connect media spend to measurable business outcomes while simplifying AdTech operations for mid-market organizations.
About fullthrottle.ai®:
fullthrottle.ai® is the AdTech Easy Button for the mid-market, combining AI-enabled identity resolution, omnichannel campaign automation, and outcome-based measurement into one seamless platform. With no reliance on cookies, the platform delivers 85%+ audience match rates and SafeMatch® attribution, paired with an intuitive platform interface. fullthrottle.ai® empowers agencies, media companies, brands, and publishers by transforming website visitors into addressable households and activating first-party audiences across channels like CTV, video, audio, display, and direct mail. Trusted by more than 6,000 businesses nationwide, fullthrottle.ai® helps marketers simplify AdTech and turn data into tangible growth.
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