Emplifi has announced that it has been selected as the winner of the "Social Media Monitoring Software of the Year" award in the 9th annual MarTech Breakthrough Awards program. As social media monitoring evolves from a reporting function into a real-time operational capability, Emplifi is helping brands turn customer conversations into action by combining social listening, AI-powered insights, and workflow automation in a single platform.
Emplifi wins Social Media Monitoring Software of the Year at MarTech Breakthrough Awards.
Platform combines social listening, AI insights, and workflow automation.
Powered by Fuel AI for summarization, sentiment analysis, and real-time alerts.
Named a Leader in 2026 Gartner Magic Quadrant for Social Media Management and Listening.
Serves more than 20,000 brands worldwide.
Enables teams to identify trends, respond faster, and protect brand reputation.
Social media monitoring is no longer about collecting insights; it's about helping brands act while conversations are happening. Emplifi is helping brands turn customer conversations into action by combining social listening, AI-powered insights, and workflow automation in a single platform. Powered by Fuel AI, the platform's AI intelligence layer, Emplifi helps brands summarise large volumes of social conversations, surface emerging issues, benchmark competitors, and generate predictive guidance, shortening the time between insight and action. The platform enables marketing, community management, and customer care teams to identify emerging trends, respond faster to customers, and protect brand reputation.
The MarTech Breakthrough recognition follows Emplifi's recent naming as a Leader in the 2026 Gartner Magic Quadrant for Social Media Management and Listening, reinforcing the company's continued momentum and industry recognition. The MarTech Breakthrough Awards recognize excellence and innovation across marketing, sales, and advertising technology. The 2026 program attracted thousands of nominations from more than 15 countries worldwide.
"Social media monitoring used to be a research function inside the marketing team, and it has quietly become an operational function that runs alongside content, campaigns, customer care, and crisis response," said Steve Johansson, Managing Director at MarTech Breakthrough. "What is notable about Emplifi this year is how cleanly the platform handles that operational role, with AI summarization, sentiment analysis, and real-time alerts reaching the teams that actually need to act on what the signal is telling them. We are proud to recognize Emplifi as our 2026 Social Media Monitoring Software of the Year."
"Social media monitoring is no longer about collecting insights; it's about helping brands act while conversations are happening," said Susan Ganeshan, Chief Marketing Officer at Emplifi. "Brands today need to turn insight into action while the conversation is still happening. That's why we're building an Autonomous CX platform that doesn't just surface what's important; it helps community managers, marketers, and customer care teams respond with the speed and confidence today's customers expect, enabling a team of five to do the work of fifty. The brands seeing the greatest impact aren't simply monitoring more conversations; they're making faster, smarter decisions because they can act on what they know in real time. We're honored that this recognition reflects the industry's shift toward AI-powered social intelligence that drives meaningful business outcomes."
About Emplifi
Emplifi is the only Autonomous CX platform unifying social marketing, commerce, and customer care for more than 20,000 brands worldwide. Powered by Fuel AI, built on more than 5T of data, and recognized as a leader by leading industry analysts, Emplifi helps enterprise teams orchestrate connected customer journeys and deliver personalized experiences at scale, turning every customer touchpoint into a competitive advantage.
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