Dstillery, the leading AI ad targeting company, has announced a strategic agentic partnership with Keynes, a performance-driven Connected TV advertising technology provider, with activation powered by The Trade Desk, the largest independent demand-side platform (DSP). The collaboration leverages Dstillery’s DS-1 agentic advertising platform to enable custom audience building, modeling, and activation in minutes, transforming traditional programmatic workflows into intelligent, automated processes.
Programmatic advertising is entering an agentic era, where AI agents autonomously handle complex tasks—audience discovery, custom modeling, and activation—that previously required hours of manual coordination across multiple platforms. DS-1 enables this shift by providing a unified, intelligent layer that connects partners at every stage of the programmatic supply chain.
“At Keynes, our mission is to combine performance, transparency, and operational excellence for our clients, and DS-1 is helping us do exactly that,” said Dan Larkman, Founder and CEO of Keynes. “What once took days now happens in a single conversation—all within Slack, a platform our teams are already operating in every day. DS-1 makes audience strategy easier, faster, and more precise, and it’s reshaping how our team plans and activates campaigns.”
Keynes leverages DS-1 to build and activate high-performing CTV campaigns with minimal friction, while The Trade Desk provides the execution layer for reaching audiences at scale.
“The innovation that’s happening at the intersection of programmatic and agentic is finally being realized,” said Peter Ibarra, General Manager, Data Partnerships, The Trade Desk. “Media buyers using AI as a co-pilot to their strategies and tactics is a win-win for the industry. We applaud Dstillery’s efforts in making DS-1 an innovative use case for what this technology can bring for savvy clients like Keynes.”
“Keynes understood immediately what agentic delivers: custom modeling, planning, and activation in minutes instead of days, with precision that manual processes can’t match,” said Michael Beebe, CEO at Dstillery. “Together with partners like The Trade Desk, we’re building the infrastructure for programmatic’s next chapter.”
Dstillery’s DS-1 platform is designed for seamless integration across the ecosystem. As industry standards evolve—driven by initiatives such as the IAB Tech Lab’s Agentic Advertising framework and the Ad Context Protocol (AdCP)—DS-1 will unlock additional capabilities for clients without requiring extra effort or investment. This collaborative approach positions agentic advertising as a scalable, efficient model for delivering measurable performance in an increasingly complex digital landscape.
About Dstillery
Dstillery is the leading AI ad targeting company. We empower brands and agencies to target their best prospects for high-performing programmatic advertising campaigns. Our audience targeting solutions are powered by multimodal AI—a breakthrough in AI that learns from any form of data and applies it to any form of data, making it the most flexible targeting engine in the market. Backed by our award-winning Data Science, Dstillery has earned 25 patents (and counting) for the AI technology that powers our precise, scalable audiences.
About Keynes
Keynes, a leading Connected TV advertising technology, provides an audience-first approach to helping medium-sized, enterprise, and high-growth brands succeed in advertising on streaming television. Keynes utilizes artificial intelligence with a high-touch services layer and advanced reporting that measures the holistic impact on overall business metrics, including the direct impact on other paid channels, to deliver superior performance outcomes for brands.
About The Trade Desk
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform.
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