DoubleVerify has announced the global availability of independent media quality measurement on TikTok Pangle across the United States and international markets. The expansion provides advertisers with brand suitability insights, viewability measurement, and centralized reporting across TikTok Pangle's mobile app inventory.
DV measurement now available on TikTok Pangle in 48 markets.
Includes brand suitability and viewability measurement for mobile app inventory.
TikTok Pangle connects advertisers with 400,000+ apps globally.
Markets include US, Canada, Mexico, Brazil, Japan, South Korea, and more.
Reporting available through DV Pinnacle unified analytics platform.
Builds on DV's broader measurement capabilities across TikTok.
Through the expanded integration, DV provides advertisers with brand suitability insights to determine whether ads appeared within mobile applications that align with an advertiser's brand suitability requirements on the TikTok Pangle network; viewability measurement across video ad placements; and centralized reporting through DV Pinnacle, DV's unified service and analytics reporting platform. TikTok Pangle, the ad network of TikTok, is accessible through TikTok Ads Manager and connects advertisers with more than 400,000 apps globally.
DV measurement on TikTok Pangle is available in 48 markets, including the United States, Canada, Mexico, Brazil, Colombia, Japan, South Korea, Indonesia, Thailand, Vietnam, Malaysia, Singapore, Saudi Arabia, the United Arab Emirates, and Australia, as well as additional markets across Asia Pacific, Europe, the Middle East, Africa, and Latin America. The announcement builds on DV's broader measurement and protection capabilities across TikTok, helping advertisers evaluate media quality and drive stronger campaign performance across TikTok inventory.
"Adding support for Pangle is an exciting milestone in DV's partnership with TikTok," said Steven Woolway, Executive Vice President of Business Development at DoubleVerify. "This partnership enables brands to drive quality reach across their mobile app advertising and helps them protect brand equity across a broad range of markets."
About DoubleVerify
DoubleVerify ("DV") is the industry's leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By powering media efficiency and performance, DV strengthens the online advertising ecosystem, preserving the fair value exchange between buyers and sellers of digital media.
