Direct Marketing Solutions (DMS), a nationally recognized provider of integrated direct marketing services, has acquired Johnson & Quin, a respected family-owned direct marketing firm with a 150-year history. This acquisition unites two complementary organizations, creating a stronger national leader in data-driven, omnichannel direct marketing with expanded capabilities and reach.
Quick Intel
Combining Experience and Innovation in Direct Marketing DMS is recognized for its performance-focused, data-driven approach to omnichannel marketing, operational excellence, and client results. Johnson & Quin's long-standing expertise in specialized printing, personalization, data integration, and postal optimization complements DMS' strengths, enabling more comprehensive solutions for brands seeking acquisition, engagement, and retention outcomes.
A Thoughtful Transition for Legacy and Growth After careful consideration, Johnson & Quin leadership selected DMS as the ideal partner to preserve its people, customers, and heritage while enabling future opportunities.
"This is an exciting combination for everyone involved," Direct Marketing Solutions CEO Luke Teboul said. "Johnson & Quin brings an amazing, talented team and a legacy of excellence that aligns perfectly with our culture and values. Together, we're building an industry powerhouse that delivers even greater impact for our clients."
Following decades of family ownership, Johnson & Quin leadership carefully considered its next chapter. Company CEO David Henkel explained, "We would only join forces with a partner that would take care of our people, our customers, and our legacy. We found that partner in Direct Marketing Solutions."
Johnson & Quin President Andrew Henkel added, "This partnership allows Johnson & Quin to honor what we've built while unlocking new opportunities for our team and our clients. Our combined organization offers a best-in-class enterprise to our clients, our employees, and our industry."
Enhanced Client Benefits and Operational Advantages The combined organization maintains a flexible, client-centric model while leveraging an optimized Midwest production footprint. This supports faster service delivery, better logistics, and national scalability. Clients gain access to broader industry experience, expanded production and marketing solutions, additional talent, and strategic depth across channels.
Leadership Structure Ensures Continuity Andrew Henkel transitions to President of Direct Marketing Solutions, and David Henkel joins the DMS Board of Directors to maintain strong ties to Johnson & Quin's heritage. Longtime DMS leaders Mike Sherman and Steve Sherman move into strategic advisor roles, supported by recent investments in experienced new leadership across sales, strategy, and client services.
"This partnership is a fitting next chapter that honors our father's legacy," Mike Sherman said, referencing the late Ed Sherman, whose values and vision shaped the organization. "By bringing together DMS and Johnson & Quin, we are ensuring that legacy continues—stronger than ever—through our people, our work, and our strong commitment to clients' success."
Strengthening the Future of Direct Marketing This strategic combination positions the unified DMS as a formidable authority in the direct marketing industry, delivering end-to-end services with precision, innovation, and trusted partnerships to clients nationwide.
About Direct Marketing Solutions Direct Marketing Solutions is a full-service direct marketing company specializing in data-driven strategy, direct mail production, and integrated marketing solutions. With a focus on performance, precision, and partnership, DMS helps clients acquire, engage, and retain customers through smarter marketing campaigns. For more information, visit www.teamdms.com.
About Johnson & Quin
Founded as a specialty printer in Chicago in 1876, Johnson & Quin has operated continuously for 150 years, evolving into a leading provider of direct mail production and marketing services. Johnson & Quin was among the first companies to specialize in high-volume, highly personalized direct mail, combining cutting-edge printing technology with advanced data, personalization, and postal optimization.
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