CrePal has introduced TVC Mode, a new structured pre-production system within its AI video creation platform designed to help brands and marketers create television commercial-style ads through an agent-led workflow.
The company stated that the platform brings director-level planning capabilities into AI-generated video production by generating visual planning assets before any video rendering begins.
CrePal stated that TVC Mode was developed to address one of the biggest gaps in AI video generation: structured pre-production planning.
While many AI video tools focus on prompt-to-clip generation, the company noted that commercial-quality advertising requires consistent product representation, controlled camera movement, lighting continuity and scene coherence across multiple shots.
TVC Mode introduces a workflow that mirrors traditional commercial production planning by creating foundational assets before video generation begins.
“The biggest bottleneck in commercial video is not the final render — it is everything that comes before it,” said Jacky, Founder and CEO of CrePal. “Pre-production is where a commercial gets its visual identity, its camera language, its rhythm. Most AI video tools skip that step entirely. TVC Mode gives brands the planning layer that makes the difference between a clip and a commercial.”
According to CrePal, the workflow begins with its AI Director Agent, which helps users define creative direction before any visual content is produced.
Users can start by:
The AI Director Agent then generates multiple creative directions with defined concepts, emotional tone and visual hooks.
The company stated that this conversational planning process is designed to replicate the creative development stage of traditional advertising production.
CrePal said TVC Mode automatically creates three key pre-production assets to ensure visual consistency throughout commercial video production.
The Character Bible provides a visual reference sheet for products or characters featured in the video.
The asset includes:
According to CrePal, this helps maintain visual consistency across all generated scenes.
The Scene Bible functions as an environmental and lighting guide for the production.
It includes:
The company stated that the feature helps maintain continuity across scenes and camera angles.
TVC Mode also generates a Shot Plan that outlines detailed production instructions for every scene.
The storyboard-style framework includes:
CrePal noted that the feature allows teams to define precise camera language rather than relying on open-ended AI prompts.
The launch comes as generative AI adoption accelerates across advertising and content production workflows.
CrePal cited industry research showing that U.S. digital video advertising spend is expected to surpass $80 billion in 2026, while 86% of buyers are already using or planning to use generative AI for video ad creation.
The company stated that TVC Mode is designed to support several use cases, including:
CrePal added that the platform supports conversational editing, subtitles, voiceovers, music integration and platform-specific export formats.
The introduction of structured pre-production capabilities reflects broader industry efforts to move AI video generation beyond isolated clips toward scalable enterprise marketing workflows.
CrePal positions TVC Mode as a production infrastructure layer that combines planning, video generation and campaign execution within a single AI-driven environment.
The company stated that the platform is available immediately for creators, marketers, agencies, startups and enterprise content teams seeking to produce commercial-style videos without traditional production crews.
CrePal is an AI video creation agent that helps brands, marketers, agencies, and content teams produce commercial-quality videos through an agent-led workflow. The platform combines structured pre-production planning, multi-model video generation, conversational editing, and professional export controls in a single workspace designed for TVC-style ads, product videos, and marketing campaigns. Learn more at crepal.ai.
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