Cadent, a leading predictive advertising company, has achieved 100% direct supply paths for its Connected TV (CTV) inventory through its SSP, as validated by Jounce Media. This milestone positions Cadent Inventory Manager as a benchmark for transparency in programmatic CTV, surpassing the industry's average of 75% direct inventory and setting a higher standard for premium, fraud-resistant supply.
Quick Intel
Cadent's rigorous supply onboarding process integrates only CTV partners classified by Jounce Media as offering direct paths to premium inventory. This approach ensures advertisers access high-quality supply without intermediaries that introduce unnecessary costs or risks.
By enforcing strict controls, including approved bundle ID restrictions, Cadent safeguards against reselling practices that can degrade inventory value and transparency. The result is a cleaner, more reliable programmatic ecosystem that prioritizes advertiser confidence and performance.
"When a growth channel like CTV scales, continual vetting of inventory provenance becomes critical to the health of the industry," said Chris Kane, Founder, Jounce Media. "Our data clearly demonstrates Cadent's commitment to sourcing CTV inventory that allows media buyers to deploy programmatic investments with the utmost confidence."
As CTV continues its rapid expansion—with spending expected to hit $55 billion by 2027 according to eMarketer—direct and transparent buying paths are increasingly vital. They help eliminate wasteful fees, reduce exposure to fraudulent or low-quality placements, and ensure advertising dollars reach intended premium environments.
"Cadent enables us to seamlessly plan, buy, and optimize CTV investments across premium suppliers within a single, end-to-end platform," said Karla Esquivel, Director of Programmatic, Moroch Digital Solutions. "With its comprehensive reporting capabilities, we gain the transparency needed to safeguard inventory quality, make agile campaign adjustments, and significantly reduce media waste and operational inefficiencies."
Cadent Inventory Manager, accessible via the unified Cadent Platform, delivers direct supply with no duplication, zero MFA content, and no auction manipulation. Through ongoing collaboration with Jounce, Cadent incorporates the most direct connections from content owners and major CTV platforms, including OEMs, free ad-supported streaming TV (FAST), and virtual multichannel video programming distributors (vMVPDs).
"Cadent is reducing advertising friction with the most direct and transparent connections," said Doug Rozen, President, Cadent. "Our continued commitment to setting the highest standards ensures advertisers have premium CTV at great value to deliver the best outcomes."
Powered by an AI-native platform featuring 22,000 predictive models, Cadent connects brands to vast scale—handling 200 billion impression opportunities daily and linking to over 125 million households and 1.8 billion devices. Recent growth includes more than 50 new publisher partners in 2025 and the expansion of its Total Video offering through the acquisition of VuePlanner, now incorporating YouTube.
This achievement reinforces Cadent's leadership in predictive, transparent advertising, enabling clients to achieve measurable outcomes across screens while maintaining the highest standards of supply chain integrity.
About Cadent
Every day, Cadent ignites 200 billion connections between brands, publishers, and consumers through our predictive advertising platform. With 22,000 AI-driven models, we orchestrate outcomes on all platforms consumers are on, across all media they consume, and at all stages of their journey. With a transparent, unified platform, we connect directly with hundreds of premium partners to drive measurable advertising outcomes across all screens.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.