Broadsign, a leading out-of-home (OOH) advertising technology provider, has announced its acquisition of Place Exchange, a prominent independent OOH supply-side platform (SSP). This strategic transaction, supported by a minority investment from Crestline Investors, is set to create the market's most comprehensive OOH advertising solution. The combination unites Broadsign's content management, ad serving, and platform capabilities with Place Exchange's SSP technology, accelerating innovation and opening new revenue opportunities for media owners while providing global inventory access for buyers.
Broadsign acquires Place Exchange, a leading OOH Supply-Side Platform (SSP).
The deal creates the most comprehensive OOH advertising solution for the market.
It provides Broadsign publishers with access to new programmatic demand sources.
Buyers gain access to a vast network of premium international OOH inventory.
The acquisition includes Place Exchange's PerView measurement solution and team.
This marks Broadsign's fourth acquisition in less than seven years.
The acquisition is a direct response to the strong and growing global OOH advertising market, which is forecast to exceed $49 billion in 2025. By integrating Place Exchange's SSP, which features deep integrations with demand-side platforms and advanced programmatic capabilities, Broadsign can deliver a more unified and efficient ecosystem. This allows media buyers to use familiar digital workflows to plan, target, and measure OOH campaigns with the same ease as online and mobile advertising, bringing greater automation and data-driven insights to the channel.
The combination fast-tracks innovation across Broadsign's entire portfolio. Place Exchange brings a suite of powerful features to the table, including advanced programmatic guaranteed, audience-based targeting, dynamic bid triggers, and geospatial targeting for moving media. It also expands the scope of digital OOH into adjacent areas like on-screen cinema, programmatic audio, and in-store retail media. Burr Smith, CEO of Broadsign, shared, “We see the future of OOH as smarter, more efficient, dynamic, and measurable. With Place Exchange’s team and technology, and Crestline’s investment, Broadsign will deliver on that vision much faster.”
This acquisition significantly scales Broadsign's operations, expanding its team to 370 employees and its network of programmatically transactable OOH inventory to 1.8 million screens globally. Ari Buchalter, CEO of Place Exchange, who has joined Broadsign, stated, “The combination of Place Exchange and Broadsign comes at a perfect time, unleashing the most complete OOH advertising solution built by the industry’s leading platforms to meet this demand." The move solidifies Broadsign's position as a dominant force in OOH adtech, poised to capture a larger share of the expanding programmatic DOOH market.
About Broadsign
Broadsign empowers media owners, media buyers, and retailers to harness the power and reach of out-of-home (OOH) to connect with audiences in ways unlike any other advertising channel. More than 2 million static and digital signs along roadways and in airports, shopping malls, grocery and convenience stores, health clinics, transit systems, and more run on Broadsign. The Broadsign Platform helps media owners and retailers, such as Outfront, Pattison Outdoor, Global, oOhMedia!, Intersection, Sainsbury's, Woolworths, Stellar Ace, and Douglas, maximize revenue opportunities and automate business operations. It also enables agencies like Talon, OMD Worldwide, Havas, Starcom, dentsu, Omnicom Media Group, and Publicis Groupe to seamlessly plan and execute dynamic OOH campaigns that resonate with audiences. Brands spanning AB InBev, Disney, H&M, Honda, HP, Johnson & Johnson, KLM, Uber Eats, Sea-Doo, Samsonite, and many more have run successful programmatic DOOH campaigns enabled by Broadsign technology.
About Place Exchange
Place Exchange is the leading independent SSP for programmatic out-of-home media. Integrated with omnichannel and OOH DSPs, Place Exchange’s patented technology uniquely offers agencies and advertisers the opportunity to fully unify buying and measurement of OOH media with other digital channels within their DSP of choice, leveraging the same workflow, creatives, reporting, and attribution as for online, mobile, and other forms of digital advertising. Place Exchange’s unmatched premium supply ecosystem adheres to its Place Exchange Clear certification program that delivers buyers quality, consistency, transparency, and compliance. For OOH media partners, Place Exchange offers the opportunity to access untapped programmatic ad spend with full transparency and control.
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