BRIDGE, the verified people-data layer for advertising and marketing, has announced the appointment of Morgan Jetto as Executive Vice President, Business Development & Ecosystems. In this newly created leadership position, Jetto is tasked with spearheading the company’s partnership strategy and expanding its network of data and media integrations. The move comes as the industry experiences a surge in demand for verified, consent-audited data to fuel modern advertising and emerging AI-driven audience targeting models.
Morgan Jetto joins BRIDGE as EVP, Business Development & Ecosystems.
The role focuses on driving partnership strategy and expanding media integrations.
Jetto previously held senior leadership positions at Verve Group, Yahoo, and GroupM.
The company holds a five-year streak for top data accuracy rankings from Truthset.
Appointment supports the industry shift toward agentic audience targeting and verified identity.
Jetto joins BRIDGE following an extensive career in AdTech and MarTech, most recently serving as Senior Vice President and General Manager at Verve Group. His background includes nearly twenty years of experience, including global partnerships at Yahoo and client leadership at GroupM. At BRIDGE, his focus will remain at the intersection of data, media, and emerging technology, helping to scale the company's ecosystem as demand for reliable data foundations grows across key verticals.
The appointment aligns with a broader industry transition toward curated audiences and verified identity. As advertisers look for more trustworthy data sources, BRIDGE aims to position itself as the primary layer for agencies and AI developers. The company’s architecture is specifically designed to support agentic audience targeting, which requires real, consent-audited people data to function effectively within modern marketing platforms.
"Morgan brings a rare combination of deep industry relationships, strategic vision, and hands-on execution," said Robert Rose, CEO of BRIDGE. "The industry is moving toward verified identity, curated audiences advertisers can trust, and agentic audience targeting that needs real, consent-audited people data underneath it. BRIDGE sits at the center of all three shifts, and Morgan's leadership will help us extend that foundation to every agency, platform, and AI builder who needs it."
With a verified graph of over 412 million consumers and business professionals, BRIDGE provides a foundation for omnichannel activation across CTV, digital, social, and programmatic channels. Jetto’s arrival marks a pivotal moment for the company as it seeks to broaden the reach of its CONNECT platform and deterministic attribution tools.
"BRIDGE has built something genuinely differentiated — a verified, people-based data foundation the industry urgently needs, and an architecture built for the next generation of agentic audience targeting," said Jetto. "I'm excited to join at this critical and pivotal moment and help expand the ecosystem of partners, platforms, and clients who can benefit from the differentiated foundation BRIDGE has built— and I'm just getting started."
The expansion of the leadership team underscores BRIDGE’s commitment to providing high-accuracy data, maintaining its long-standing recognition for accuracy in the highly competitive marketing data sector.
BRIDGE is the verified people-data layer for advertising and marketing — the trusted foundation agencies, brands, platforms, and AI builders rely on for audience targeting and curation. Every record is a real person, verified through the Data Safe™ methodology. The CONNECT platform activates the same verified person across CTV, digital, social, email, audio, programmatic, and direct mail, and is built for agentic audience targeting through Connect MCP. People Match™ closes the loop with deterministic attribution. BRIDGE powers 160,000+ campaigns annually and has been ranked #1 for data accuracy by Truthset — an independent third party — for five consecutive years. The graph includes 412.9M verified consumers and business people and 679.8M permission-based emails, anchored on SOC2, SOC3, and HIPAA compliance.
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