WTWH Media has officially rebranded as Arrowfly, marking a significant milestone in its evolution from a specialized trade publisher into an omnichannel B2B media, events, and marketing company. The new corporate identity reflects the company's expanded portfolio of media brands, industry events, and marketing solutions designed to connect business decision-makers with trusted industry intelligence and professional communities.
The transition from WTWH Media to Arrowfly represents the company's continued transformation into a full-service B2B media, events, and marketing organization. While the corporate identity has changed, the company will continue serving professional audiences through trusted journalism, industry-specific content, conferences, executive forums, and digital marketing solutions.
Arrowfly's portfolio now includes more than 40 vertical media brands and over 45 industry events that bring together professionals, buyers, sellers, and industry leaders across multiple sectors.
The rebrand follows several years of expansion after WTWH Media entered a strategic partnership with Mountaingate Capital in 2022. Since then, the company has strengthened its presence through acquisitions across healthcare systems, senior care, behavioral health, engineering, and foodservice markets.
The appointment of Matt Logan as Chief Executive Officer in 2025 further positioned the company for long-term growth. With more than 25 years of experience in B2B media, Logan is leading the organization through its next phase of expansion.
"We built this company by earning the trust of professionals in industries where editorial authority matters," said Matt Logan, CEO of Arrowfly. "The name is new, but the foundation is the same: editors who speak each industry's language, events that connect buyers and sellers who would never meet otherwise, and communities that professionals rely on for the insight and intelligence they need to make real decisions. Arrowfly gives us a brand that matches the scale and ambition of what we have become."
A key component of Arrowfly's marketing offering is Clara, the company's proprietary performance platform.
Clara provides marketing partners with real-time campaign visibility through interactive dashboards that measure engagement, audience quality, conversions, and overall campaign performance. By replacing traditional end-of-campaign reports with continuous performance tracking, the platform aims to improve transparency and optimize marketing outcomes.
Although the parent company has adopted the Arrowfly identity, its established publications, media brands, and industry events will continue operating under their existing names.
The new corporate brand serves as a unified identity that brings together the company's editorial expertise, professional communities, live events, and full-funnel marketing capabilities while maintaining the credibility and recognition each individual brand has built within its respective industry.
Arrowfly's rebranding reflects the broader evolution of the B2B media industry, where organizations increasingly combine trusted journalism, industry events, audience engagement, and marketing technology into integrated platforms that serve both professional audiences and business partners.
About Arrowfly
Arrowfly is a live and digital B2B destination serving professionals across the engineering, healthcare, food, retail and hospitality sectors. The company delivers trusted journalism and editorial content, industry-defining events, and digital measurement tools, all backed by an established reputation for independence and credibility in the markets it serves. For more information, visit arrowfly.com.
