Agentio, an AI-native platform for creator-led advertising, has secured a $40 million Series B funding round led by Forerunner. This investment, which values the company at $340 million, will fuel the scaling of its infrastructure designed to help brands shift hundreds of billions in digital ad spend to creators. The platform addresses a critical gap by automating the entire creator campaign lifecycle, transforming a traditionally manual process into a scalable media channel.
Quick Intel
Agentio raised a $40M Series B, bringing its total funding to $56M.
The round was led by Forerunner, with participation from Benchmark and Craft Ventures.
The platform uses AI to automate end-to-end creator advertising campaigns.
It enables brands to scale creator programs with the efficiency of paid media buys.
Over 100 enterprise brands, including Uber and DoorDash, now use the platform.
The funding will expand the team and extend content buys to new platforms like Meta.
While the creator economy is projected to reach $500 billion, less than 2% of digital ad spend currently flows to creators due to immense operational friction. Agentio's infrastructure directly addresses this by automating the manual, time-consuming tasks that have limited creator campaigns to small-scale partnerships. The platform handles everything from AI-powered creator matching and content briefing to contracting, payments, and real-time performance tracking, allowing brands to manage creator programs at the scale of their search and social media budgets.
The core of Agentio's solution is its ability to use AI as an agentic tool for marketers. Brands can train custom agents in natural language to translate campaign ideas into fully contracted creator campaigns in minutes. The platform analyzes a brand's needs, evaluates tens of thousands of creators for fit, determines optimal matches, and automates the subsequent workflow. This end-to-end automation turns creator marketing from a bespoke service into a scalable, measurable system, with brands like Bombas achieving a 5.3x better return on ad spend compared to their digital video campaigns.
The significant Series B investment underscores the market's belief in creator-led advertising as the next major acquisition channel. Agentio will use the capital to advance its AI infrastructure, expand its creator content buys beyond YouTube to platforms like Meta Partnership Ads, and grow its team from 35 to over 100 employees in 2026. The involvement of major brands and the addition of top creators like Rhett & Link as advisors validate the platform's role in building a more efficient bridge between enterprise advertising budgets and the creator economy.
Agentio's funding and growth signal a pivotal shift in the digital advertising landscape. By providing the missing infrastructure to automate and scale creator partnerships, the platform is positioned to unlock hundreds of billions of dollars in ad spend, finally aligning marketing budgets with where consumer attention and trust truly reside.
About Agentio
Agentio is the AI-native platform for creator-led advertising. It automates campaigns end to end, enabling advertisers to scale creator programs across Meta, YouTube, and beyond in hours, not months, while connecting creators with the world's top brands.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.