Global technology company Affle has strengthened its leadership to propel its ambitious growth plans. The AI-powered consumer intelligence and mobile advertising firm has announced the appointment of Sameer Sondhi as Chief Executive Officer for North America, with the additional responsibility of Chief Strategic Investments Officer.
Quick Intel
Affle appoints ad-tech veteran Sameer Sondhi as CEO of North America and Chief Strategic Investments Officer.
The dual role aims to drive regional expansion and strategic investments under the Affle 3i vision.
The company targets 10x growth in its third decade, focused on Innovation, Impact, and Intelligence.
Sondhi brings extensive leadership experience from senior roles at Verve and InMobi.
Leadership states this move will reinforce organic growth and execute a targeted investment plan.
The appointment supports Affle's foundation in AI-driven consumer intelligence for scalable growth.
A Strategic Hire for Accelerated Growth
This senior appointment is a strategic move aligned with Affle's "3i" vision for its third decade, which aims for 10x growth through the core pillars of Innovation, Impact, and Intelligence. Sondhi's mandate will be to drive expansion in the critical North American market while overseeing strategic investments that complement the company's organic growth trajectory. His extensive background in scaling revenue across developed markets positions him as a key player in this next phase.
Proven Leadership for a Critical Market
Sameer Sondhi brings a wealth of experience from the global ad-tech and digital media landscape. In his most recent roles at Verve, including CEO and Chief Revenue Officer, he was responsible for global strategy, operations, and growth, while managing key stakeholder relationships. His prior senior leadership experience at InMobi also involved supporting international expansion, giving him a deep understanding of the challenges and opportunities in markets like North America, Europe, and Asia.
Leadership Perspectives on a Pivotal Move
Company leadership views this appointment as a critical step forward. "Welcoming Sameer as our CEO for North America marks a pivotal milestone in our journey and will elevate our business to even greater heights across developed markets," said Anuj Khanna Sohum, Chairperson, MD & CEO of Affle. "With Sameer's dual role, we are uniquely positioned to reinforce our organic growth momentum in North America while executing our targeted strategic investment plan."
Sondhi expressed confidence in the company's direction, stating, "I am excited to join Affle at a defining phase in its growth journey. Affle's strong foundation in AI-driven consumer intelligence and performance-led advertising provides a strong foundation for scalable, profitable growth. I look forward to working closely with the leadership team, partners and customers to unlock long-term value, as Affle enters its next phase of expansion."
The appointment of Sameer Sondhi signifies Affle's serious commitment to capturing market share in North America and beyond. By combining executive leadership for a key region with oversight of strategic investments, Affle is structuring itself to aggressively pursue its decade-long growth vision, leveraging its AI and data capabilities to drive scalable, profitable expansion.
About Affle Inc
Affle Inc., the US subsidiary of the Affle 3i Group, is a global technology company enabling AI-led solutions in mobile advertising. Affle enables advertisers to optimize targeting, personalize user engagement and maximize ROI by combining proprietary data, deep audience insights and advanced generative AI capabilities.
With our market-leading portfolio of tech platforms, we empower brands to move beyond automation toward next-gen experiences with measurable impact. Our consumer intelligence platforms deliver personalized solutions at scale, helping marketers connect with audiences in more relevant and meaningful ways. With innovative tech-powered capabilities, we drive performance across every stage of the mobile marketing journey. We are augmenting our authentic intelligence with AI-powered agents and algorithms, going beyond efficiency to adapt in real time and influence outcomes that matter. Affle 3i Limited is listed on the NSE (AFFLE) and BSE (542752).
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