An upcoming segment of Advancements with Ted Danson highlights how technological advancements are transforming out-of-home (OOH) advertising, making planning, purchasing, and measurement more efficient and data-driven.
Quick Intel
AdQuick is revolutionizing the out-of-home (OOH) advertising landscape by leveraging AI and data to simplify complex processes for advertisers, agencies, and media owners. The platform aggregates diverse OOH inventory into a single, centralized interface, providing users with comprehensive visibility into available placements across various markets and formats.
Streamlining OOH Planning and Purchasing Traditionally, OOH advertising involves time-intensive manual negotiations and fragmented market research. AdQuick addresses these challenges with an innovative suite of digital tools that automate and streamline workflows. This allows users to plan and purchase campaigns more efficiently, reducing administrative burdens and accelerating decision-making.
Enhancing Measurement and Insights Advanced analytics integrated into the platform deliver deeper insights into campaign performance, reach, and impact. Advertisers can now better assess OOH effectiveness in real-world contexts, comparing it directly with digital channels. This data-driven approach promotes transparency and informed strategies across the OOH ecosystem.
Bridging Traditional and Digital Media OOH remains a powerful component of integrated advertising, delivering high-visibility, memorable impressions in public spaces. AdQuick demonstrates how technology bridges traditional media with digital efficiencies, making OOH more accessible to brands of all sizes and enabling confident, rapid execution similar to online campaigns.
"Brands are looking for something that breaks through the noise. Consumers are overwhelmed online. OOH reaches people in the real world, in ways that are memorable and measurable. AdQuick is using technology and AI to make it possible for brands to execute in this space as quickly and confidently as they do with digital. We're excited to share this story with viewers," said Chris Gadek, CEO, AdQuick.
"The integration of analytics tools helps advertisers assess performance and reach, significantly reducing administrative load and turnaround times," said Andrew Stuhl, senior producer for the Advancements series. "We look forward to sharing how by digitizing these processes, AdQuick contributes to broader accessibility and transparency across the OOH ecosystem."
About AdQuick:
AdQuick is an all‑in‑one AI-powered technology platform that makes out‑of‑home advertising easy to plan, purchase, and measure. By connecting advertisers to an unrivaled marketplace of media owners and layering proprietary data and automation, AdQuick enables marketers to launch hyper‑targeted, measurable OOH campaigns in minutes—not months. Headquartered in New York, AdQuick supports out-of-home advertisers, agencies, and publishers in more than 40 countries.
About Advancements:
Advancements is an information-based educational television series that explores recent developments across industries and global economies. With a focus on the innovations driving progress, the award-winning program goes behind the scenes to highlight how technology and forward-thinking solutions are shaping the future.
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