adMarketplace, a pioneer in native search advertising, has appointed John Nitti as Global Chief Business Officer and Sam Cox as Chief Product Officer to drive commercial growth and platform innovation amid rapid industry evolution driven by AI and shifting consumer behaviors.
Quick Intel
Leadership Changes Signal Strategic Growth in Native Search Advertising
The search advertising landscape is transforming quickly with AI integration, evolving consumer preferences, and increased demand for native ad placements outside conventional search engines. Advertisers are prioritizing efficient, incremental results, prompting adMarketplace to bolster its executive team with proven leaders.
John Nitti Takes on Global Chief Business Officer Role
With more than 25 years in the industry, John Nitti most recently served as Global Head of Revenue Operations and Advertising Innovation at X. His prior experience includes key positions at Verizon, Publicis Groupe, and American Express. As Global Chief Business Officer, Nitti will concentrate on building strategic partnerships, accelerating revenue, and enhancing commercial operations organization-wide.
"This is a strategic investment in the future of adMarketplace and the native search advertising market," said Jamie Hill, Chairman and Co-CEO, adMarketplace. "John's deep industry relationships and commercial expertise, combined with Sam's visionary product leadership, position us to accelerate innovation and deliver even greater results for our partners. We are investing in the talent and technology needed to lead the next wave of growth in search advertising."
"Search advertising sits at a critical juncture as AI and changing consumer behaviors redefine how brands and partners connect with audiences," said John Nitti, Global Chief Business Officer, adMarketplace. "adMarketplace is uniquely positioned to accelerate this transformation, with the scale, technology, and vision to deliver real outcomes for advertiser and publisher partners. Joining this leadership team is an opportunity to help shape the future of search and drive meaningful growth for advertisers across the globe."
Sam Cox to Drive Product Innovation as Chief Product Officer
Sam Cox brings extensive expertise from leading product management for Amazon's programmatic demand-side platform and Google's Ad Exchange. In his new role, Cox will focus on AI-driven advancements, improving performance efficiency, and refining media investment strategies within adMarketplace's native search offerings.
"With AI becoming central to campaign performance, we have a unique opportunity to innovate how advertisers and publishers connect with consumers throughout their digital journeys," said Sam Cox, Chief Product Officer, adMarketplace. "I am excited to join adMarketplace at such a transformative moment for the search advertising industry and look forward to working with the talented team to shape the future of native search advertising."
Both executives will operate from adMarketplace's global headquarters in New York City. These appointments reinforce the company's dedication to innovation, positioning it to lead in AI-enhanced native search advertising and provide superior outcomes for partners.
About adMarketplace
adMarketplace is the leader in Native Search™ advertising for over 25 years. We deliver relevant search ads that are native to the apps, sites, and platforms consumers actively use, outside of legacy search engines. The world's largest advertisers achieve efficiency and incremental campaign results from adMarketplace's exclusive media. As a two-sided marketplace, we also serve as the leading monetization partner for publishers on the open web. Our mission is to shape the consumer journey with relevant native search ads, and to measure media value transparently to deliver performance at scale.
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