AdImpact, a leading advertising intelligence company, today announced the launch of AdMo+, an enhanced platform that expands its television intelligence capabilities to address the evolving needs of the political advertising landscape. The new solution integrates comprehensive advertising spend data, rate information, and creative analysis into a single, unified system.
AdMo+ builds on AdImpact’s extensive coverage, incorporating the industry’s largest ad catalog of over 1.6 million unique creatives across all 210 U.S. markets. It is specifically designed to support the growing convergence of linear television and connected TV (CTV), providing advanced tools for political campaigns, agencies, and media buyers.
AdMo+ significantly strengthens AdImpact’s CTV Intelligence offerings, already recognized as the most comprehensive in the political marketplace. The platform introduces a pioneering CTV ad alert system that notifies users of competitive activity in streaming environments instantly.
Zero-share reporting enables campaigns to compare performance and identify gaps across both linear and CTV channels without manual reconciliation. These features allow advertisers to respond quickly to shifts in the media mix, where streaming television is expected to see the largest spending increases in the upcoming 2026 midterm elections.
The platform delivers a markedly faster dashboard experience to support time-sensitive political decision-making. It incorporates integrated Cook Political Ratings for contextual analysis, along with granular breakouts by ZIP code and congressional district.
A new Custom Query Tool empowers users with advanced data exploration capabilities. Additional tools for traffic validation and customizable airing logs further streamline operations, reducing reliance on disparate systems and manual processes.
By consolidating these elements into one platform, AdMo+ serves as a reliable single source of truth, enabling campaigns and agencies to make data-driven decisions with greater speed and accuracy.
“Streaming television is projected to see the biggest increase in spending during the 2026 midterms, so political campaigns need a platform designed for the new media mix,” said John Link, SVP of Data at AdImpact. “By combining real-time streaming alerts, seamless comparison between linear and digital TV activity and comprehensive market coverage, AdMo+ gives advertisers the intelligence they need to move faster and compete more effectively at scale.”
“In the fast-moving political landscape, our clients win when they have data and analysis to make informed decisions,” said Bradley Perseke, Partner, GMMB. “Unified spend, creative, and CTV data in one dashboard makes that possible.”
AdMo+ positions political advertisers to navigate the complexities of modern media consumption with enhanced visibility and control.
About AdImpact
AdImpact is a leading advertising and market intelligence company delivering real-time visibility into advertising activity across traditional, digital, and emerging media platforms. Our platform monitors more than one billion daily TV ad occurrences, which power the industry’s largest ad catalog, with over 1.8 million unique creatives. AdImpact provides comprehensive coverage across all 210 U.S. markets and more than 41,000 ZIP codes, tracking advertising activity for over 90,000 brands—including over 19,000 local advertisers.
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