Adams Outdoor Advertising has completed the acquisitions of Barnes Advertising Corp. and Oliver Outdoor's billboard assets across eastern Ohio and western Pennsylvania, marking the largest expansion in the company's 43-year history. The dual acquisition establishes the new Ohio Valley Market, significantly expanding Adams' out-of-home (OOH) advertising network across the region.
The strategic move strengthens the company's billboard portfolio while providing advertisers with broader market coverage and enhanced campaign opportunities across Ohio and Pennsylvania.
Quick Intel
Adams Outdoor Advertising has announced the completion of two strategic acquisitions—Barnes Advertising Corp. and Oliver Outdoor's billboard assets across eastern Ohio and western Pennsylvania.
Both transactions closed on July 31, 2026, creating the company's new Ohio Valley Market and representing the largest expansion since Adams was founded more than four decades ago.
The acquisitions strengthen Adams' position in the out-of-home (OOH) advertising industry while expanding its regional presence across key markets in Ohio and Pennsylvania.
The newly established Ohio Valley Market includes 1,040 billboard structures, consisting of 72 digital billboards and 968 static billboard displays serving the Columbus, Zanesville, and Pittsburgh designated market areas (DMAs).
Operating from the former Barnes Advertising headquarters in Zanesville, Ohio, the market combines established local expertise with an expanded advertising network that enables businesses to execute integrated, multi-market campaigns across multiple regions.
The billboard inventory spans major transportation corridors, including Interstates 70, 77, and 79, providing advertisers with high-visibility placements reaching commuters, commercial freight traffic, tourists, and regional travelers.
"This is a transformational milestone for Adams Outdoor Advertising," said Kevin Jones, Chief Executive Officer of Adams Outdoor Advertising. "These acquisitions represent the largest expansion in our company's history and an exciting new chapter for Adams. We're proud to welcome the talented new team members, valued customer relationships, and communities served by both organizations into the Adams family, and we look forward to building on their success while delivering the innovation, investment, and exceptional service our customers expect from Adams."
Existing customers of Barnes Advertising and Oliver Outdoor will continue working with their local teams while gaining access to Adams Outdoor Advertising's broader portfolio of advertising products, technology, and campaign management capabilities.
The combined network allows advertisers to extend campaign reach across multiple markets through a unified out-of-home advertising platform, improving regional coverage and campaign scalability.
The acquisitions also strengthen Adams' ability to support businesses seeking integrated billboard advertising across strategically located transportation corridors throughout Ohio and western Pennsylvania.
Following the acquisitions, Adams Outdoor Advertising now manages more than 12,000 billboard faces across 14 states, continuing its strategy of expanding through targeted acquisitions and strategic investments.
By combining local market expertise with a larger regional advertising network, the company aims to provide advertisers with greater reach, enhanced campaign flexibility, and improved access to premium billboard locations across key U.S. markets.
Adams Outdoor Advertising is the nation’s fourth-largest out-of-home advertising company. A recognized industry leader, Adams delivers high-impact, creative campaigns across key U.S. markets through a premium portfolio of static and digital billboards. With a focus on innovation and strategic growth, Adams connects brands with the audiences that matter most.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones, and thrive on the tech pulse.
