ABCS Insights today announced the availability of its full-funnel advertising effectiveness solutions in the Canadian market. This expansion brings its integrated measurement and advertising analytics platform to brands, agencies, and publishers in Canada, allowing comprehensive evaluation of advertising impact across the entire consumer journey.
The launch addresses the challenge of fragmented measurement in modern marketing by providing a unified framework that links media exposure, promotions, and consumer behavior to tangible business results. Canadian marketers can now access consistent, outcome-focused analytics to evaluate performance across the full purchase funnel.
"Modern marketing has more signals than ever, but clarity on what actually drives incremental growth isn't always easy to discern," said Jerome Shimizu, CEO of ABCS Insights. "Launching ABCS solutions in Canada extends our vision of a unified growth intelligence framework—connecting media, promotions, and consumer behavior to real business outcomes across the full purchase funnel. We're personally thrilled to be expanding into Canada and partnering with such a vibrant marketing and innovation community."
ABCS Insights' platform combines diverse data sources—including audience signals, foot traffic, brand perception metrics, and direct sales lift—to deliver a holistic view of advertising performance. This approach moves beyond siloed channel metrics, empowering teams to plan, buy, optimize, and measure campaigns with greater confidence and precision.
"Media that isn't measured is often undervalued," said Tom Acquaviva, Chief Revenue Officer at ABCS Insights. "Understanding how media moves product off the shelf helps brands unlock investment. Our expansion into Canada opens the door for brands, agencies, and platforms to operate in an outcomes-driven model—connecting media and commerce signals to measurable growth and revenue."
The Canadian rollout supports key industries such as consumer packaged goods (CPG), retail, and quick-service restaurants (QSR), covering digital media, out-of-home (OOH/DOOH), and shopper marketing channels. Early normative data from Canadian campaigns highlights strong performance potential, with median results demonstrating clear incremental value from digital advertising efforts.
This expansion reinforces ABCS Insights' commitment to delivering growth intelligence that ties marketing investments directly to real-world revenue and sales outcomes.
About ABCS Insights
ABCS Insights is a growth intelligence platform—a measurement and analytics solution that provides a unified view of how marketing and advertising drive real-world business outcomes. The company's platform is grounded in insights from thousands of studies and large-scale, real-world purchase data, enabling outcome-based measurement across channels, categories, and stages of the purchase journey. ABCS supports brands across virtually all industries—including CPG, retail, QSR, media, financial services, technology, and more—helping marketers plan, measure, and optimize marketing and advertising with confidence.
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