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Swipejobs Uses AI to Invert Job Matching for Better Outcomes


Swipejobs Uses AI to Invert Job Matching for Better Outcomes
  • |
  • January 28, 2026

Swipejobs, an AI-native jobs platform operating at scale in the U.S. and UK, is redefining the hiring process by inverting the traditional job search model. Instead of relying on keyword-based searches and high-volume applications that lead to application spam and poor outcomes, Swipejobs uses real-time, dynamic AI matching to proactively connect job seekers with suitable roles across the economy, delivering better results for both candidates and employers.

Quick Intel

  • Swipejobs flips the legacy job model by matching all available jobs to job seekers using real-time AI, rather than keyword searches and manual applications.
  • Job seekers receive personalized, dynamic matches that update instantly as they adjust preferences, with feedback training the AI for increasingly accurate recommendations.
  • Employers see real-time updates to candidate matches as they refine job requirements, reducing time-to-hire and improving fit.
  • The platform began with temporary roles, expanded to contract positions, and is now launching permanent job matching.
  • Unlike AI tools that automatically screen out applicants (used by 60–70% of companies per Deloitte), Swipejobs positions AI as a “magnet” to pull candidates in, emphasizing transparency, control, and legal defensibility.
  • The approach addresses underemployment, disengagement, and exclusion by making job matching more efficient, personalized, and equitable for millions.

The conventional job application process has seen little meaningful consumer improvement despite decades of technology. Employers post roles, candidates apply in volume, and AI screening often rejects applicants automatically—creating frustration, ghosting, and inefficiency. Swipejobs counters this by shifting to proactive, AI-driven matching that eliminates the need for endless applications and keyword optimization.

Katrina Leslie, Founder and CEO of Swipejobs, says, “We have built real-time dynamic matching for job seekers, as they change their factors the matched jobs change in front of their eyes. Employers can also see matched people change real time as they change their job requirements.”

“For the job seeker, think of it as a personalised job agent where their feedback is training the AI so that real-time job matches get better. This model is not only more effective for job seekers and employers, but also legally defensible with transparency and control over AI in the hands of the job seeker.”

“We believe AI shouldn’t be used as an automated way to reject people & lock them out of jobs when we know there is error in these models, AI should be used as a magnet to pull people in and make it easy for them to match to the right jobs.”

By giving job seekers visibility and control—adjusting preferences in real time and training the system through feedback—Swipejobs creates a more transparent and human-centered experience. Employers benefit from faster, higher-quality matches without sifting through irrelevant applications. The platform’s evolution from temporary to contract and now permanent roles demonstrates its scalability and commitment to addressing the full spectrum of workforce needs.

 

About Swipejobs

Swipejobs is an AI native jobs platform currently operating in the U.S & the UK, that turns the job model upside down by taking all jobs in the economy and matching them to the job seeker. This delivers better outcomes for both job seekers and employers. The approach is different because it delivers dynamic matching for job seekers. As they change their factors, the matched jobs change in front of their eyes and employers can also see matched people change real-time as they change their job requirements. For the job seeker, think of it as a personalised job agent where their feedback is training the AI so that real-time job matches get better. This model is not only more effective for job seekers and employers, it is also legally defensible with control over AI in the hands of the job seeker.

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