Simpro Group, a global leader in AI-first operating software for the trades, has announced the appointment of Beth Erickson as Chief Human Resources Officer (CHRO). Erickson, a seasoned global HR leader, joins the company to help accelerate global expansion as Simpro Group builds a world-class talent engine to support continued product innovation, customer success, and operational excellence.
Simpro Group appointed Beth Erickson as Chief Human Resources Officer (CHRO) to lead global talent strategy.
Erickson brings more than 20 years of HR leadership experience in complex, high-growth organizations.
The company plans to add over 1,000 employees in the coming years across sales, product development, engineering, customer experience, and corporate functions.
Half of the new employees will be based in the company's new Miami headquarters, establishing South Florida as a strategic hub for AI innovation.
Simpro Group is advancing its AI-first platform for the trades, serving more than 24,000 businesses and 450,000 users worldwide.
The appointment supports the company's global growth ambitions and operational rigor.
Erickson joins Simpro Group at a pivotal time as the company advances its AI-first platform for the trades and strengthens its market position. Her role will be critical in aligning talent strategy with the company's global growth ambitions, ensuring that disciplined, high-performing teams are in place to support continued innovation and expansion.
"Beth joins us at a defining moment," said Fred Voccola, Chairman and CEO of Simpro Group. "We are advancing our AI-first platform for the trades and strengthening our position in the market. Executing at this level requires disciplined, high-performing teams. Beth brings the leadership and operational rigor to align our talent strategy with our global growth ambitions."
Simpro Group is significantly expanding its global operations, with plans to add over 1,000 employees in the coming years. These roles will span sales, product development, engineering, customer experience, and corporate functions. Half of the new employees will be based in the company's new Miami headquarters, further establishing South Florida as a strategic hub for AI innovation.
With more than 20 years of human resources leadership experience, Erickson has built and transformed people functions in complex, high-growth organizations. She has led international HR teams, guided organizational redesign during expansion and acquisition, strengthened performance management systems, and optimized talent strategies in high-volume, field-based environments.
About Simpro Group
Simpro Group builds the AI operating platform for the trades, helping contractors, technicians, and field crews get paid faster, run smarter, and grow stronger. We are the company behind Simpro, BigChange, AroFlo, and ClockShark, trusted by more than 24,000 businesses and 450,000 users worldwide. From scheduling and dispatch to workforce management, quoting, and invoicing, our solutions simplify complexity and turn it into profit. With teams across the U.S., Australia, and the U.K., we champion the people who keep the world running and put breakthrough innovation in their hands.
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