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  • Talent Acquisition

Propel People Launches Free AI Hiring Platform for SMB Contractors


Propel People Launches Free AI Hiring Platform for SMB Contractors
  • by: Source Logo
  • |
  • September 25, 2025

Propel People has launched a free AI-powered recruiting platform designed specifically for small and mid-sized trade contractors. The platform provides essential tools to streamline hiring, enabling contractors to post jobs instantly, leverage AI-matched candidates, and communicate via text—all at no cost. This new offering empowers smaller firms to compete more effectively with larger companies for scarce skilled labor.

Quick Intel

  • Propel People launches a free AI-driven hiring platform for SMB contractors.

  • Offers instant job posting, AI resume scoring, and text-to-apply communication.

  • Designed to help small contractors compete with larger firms in the skilled trades.

  • Addresses the U.S. construction labor gap of over 500,000 unfilled roles.

  • Platform includes ProScore AI engine to identify top candidates quickly.

  • Free version available now at propelpeople.ai, supporting trades-focused hiring.

Tackling the Skilled Labor Crisis

The construction industry faces a critical shortage, with hundreds of thousands of positions unfilled. Traditional recruiting platforms often cater to office roles or large enterprises, leaving smaller contractors at a disadvantage. Propel People’s platform is mobile-first and tailored to the trades, reflecting the fast-paced realities of construction hiring.

Tools for Faster, Smarter Hiring

The free platform offers contractors the ability to:

  • Create and distribute job postings in minutes across major job boards.

  • Use AI-powered ProScore engine to instantly rank and identify top candidates.

  • Pre-screen and communicate directly with applicants via SMS.

  • Level the playing field against larger firms with advanced recruiting capabilities.

Dexter Bachelder, CEO of Propel People, said:
"The skilled labor crisis is one of the most pressing challenges in our industry—especially for small trade contractors who often lack the advantages of larger firms. We're excited to introduce our new free solution, which gives SMB contractors the ability to hire faster and smarter—empowering them to fill critical roles quickly and compete more effectively with bigger players who've long had access to better recruiting tools."

Building a Community for the Trades

Propel People aims to modernize trade hiring by fostering a connected ecosystem through partnerships with trade associations, apprenticeship programs, and technology providers. The platform not only helps contractors fill roles faster but also supports long-term retention and skills development in the workforce.

About Propel People

Propel People is an AI-powered recruiting platform designed exclusively for the skilled trades and construction industry. Built for subcontractors and small-to-mid-sized contractors, Propel combines advanced applicant tracking with mobile-first tools to streamline hiring, reduce time-to-hire, and expand access to skilled trades careers. With a community-first mission, Propel champions apprenticeships, upskilling, and long-term retention—ensuring contractors can compete for talent, projects stay on track, and America's workforce is rebuilt one connection at a time.

  • AI RecruitingConstruction HiringSMB RecruitmentPro Score AITalent Acquisition
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