Persona, the identity platform for businesses worldwide, has launched Candidate Verification, a solution designed to confirm the real-world identities of job applicants at key stages in the hiring process. Integrated directly with leading applicant tracking systems (ATS) including Ashby, Greenhouse, and Workday, the offering allows talent acquisition and security teams to verify candidate identity seamlessly within existing workflows. This addresses the growing challenges of high application volumes and AI-enabled fraud, such as fabricated profiles and deepfakes, which are making it increasingly difficult to distinguish legitimate candidates.
Quick Intel
Responding to Evolving Hiring Fraud Threats
The hiring landscape has changed significantly, with recruiting teams handling surging application volumes that limit thorough scrutiny. Simultaneously, AI tools have lowered barriers to creating fake profiles and deploying deepfakes in interviews. Cybersecurity reports indicate hundreds of Fortune 500 companies have hired North Korean operatives posing as remote workers since 2020. These factors create vulnerabilities in the hiring pipeline—a blind spot before traditional IT security controls apply.
"With application volume on the rise and a lean talent team, we can't afford to spend time questioning whether a candidate is real or is who they say they are," said Natalie Disraeli, Head of Talent at Persona. "Our time belongs in real conversations with hiring teams—and hiring real people."
How Candidate Verification Works
The solution enables legitimate candidates to complete verification quickly through a mobile-friendly process. Persona matches a government-issued ID to a live selfie, augmented by real-time multi-signal analysis including device intelligence, behavioral patterns, and network data to identify anomalies. Flows adapt dynamically based on session risk and geographic factors, providing recruiters with clear verification status and context directly in their ATS to inform decisions.
Key capabilities include:
Unified Identity Across the Employee Lifecycle
Unlike solutions limited to onboarding, Persona's Candidate Verification integrates identity confirmation from the application stage onward. The verified identity established pre-offer becomes the foundation for access provisioning, system authentication, and ongoing verification throughout employment. As part of Persona's unified Workforce Identity platform, it connects with leading IAM providers such as Okta and Cisco Duo, HRIS systems, and IT tools for consistent assurance.
"Application volumes have surged while AI makes impersonation easier," said Christie Kim, COO at Persona. "We've already seen strong success mitigating fraud by using our Candidate Verification solution in our own hiring, and the market response shows this is a widespread challenge. As adoption grows, identity verification will move from edge case to standard practice across the employee lifecycle."
About Persona
Persona is the identity platform that gives businesses the building blocks to securely collect, verify, manage, and act on information about individuals and businesses. With automation and orchestration tools designed to streamline identity workflows end-to-end, Persona serves companies across fintech, marketplaces, AI platforms, HR tech, retail, and more.
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