Makila AI (makila.ai), a publisher specializing in predictive analytics and organizational performance management, announces the acquisition of Bonanza (bonanza.co), a recognized player in HR marketing including recruitment and employer branding. Bonanza is present in France, the United Kingdom, Belgium, Spain, Italy, Germany, Denmark, Switzerland, the Netherlands, the Czech Republic, Poland, and the United States.
Quick Intel
This acquisition allows Makila AI to position itself in a high value-added segment, integrating capabilities covering talent attraction, digital recruitment automation and employer branding, while strengthening its international development.
"Founded in Montreal and present in Europe as well as North America, Makila AI is accelerating its international growth trajectory with the strategic acquisition of Bonanza, supported by Crédit Mutuel Equity and the human values shared between its French and Canadian leaders," says Alain Latry, founder of Makila AI.
Makila AI and Bonanza structure an integrated approach enabling organizations to make recruitment and employer branding axes of organizational performance driven by data and artificial intelligence.
“The integration of Bonanza makes it possible to connect HR marketing strategies to concrete operational and financial indicators, making talent attraction a measurable lever of performance thanks to Makila AI’s predictive analytics and simulation platform,” explains Layla Nasr, CEO of Makila AI.
This alliance is structured around key strategic levers: an AI-enhanced platform that integrates predictive analytics and simulation to anticipate needs and optimize HR and financial decisions; an offering designed to meet compliance and data sovereignty requirements for large accounts and public organizations; and an ecosystem of partners including publishers, consulting firms, integrators, and HR & Finance players to enrich the offering and accelerate international scaling.
“Joining Makila AI is a natural evolution for Bonanza. We share the belief that AI is profoundly transforming the way organizations attract talent and structure their workforce management strategies. Together, we support our clients to sustainably improve the effectiveness of their HR systems and their organizational performance through AI-enhanced talent and HR marketing strategies, while accelerating our international deployment,” says Mathieu Marziou, co-founder of Bonanza.
The HR and talent management solutions market is undergoing rapid transformation, driven by the increasing integration of artificial intelligence into decision-making processes. Organizations are seeking integrated, measurable, and scalable solutions capable of linking employer branding, workforce management, and economic performance.
"The union of Bonanza's technology with Makila AI's predictive AI addresses a real market need: to fundamentally transform the way organizations attract talent and structure their workforce strategies through AI," adds Franck Magnan, co-founder of Bonanza.
The Makila AI – Bonanza alliance offers an integrated platform, enabling organizations to manage and leverage their data within a controlled framework, compliant with regulatory requirements and respectful of sovereignty imperatives, while generating measurable operational results.
About Bonanza
Founded in 2016 in Paris by Franck Magnan and Mathieu Marziou, Bonanza is a software publisher specializing in HR marketing and employer branding. Its solution automates, manages, and optimizes candidate attraction and pre-qualification campaigns using artificial intelligence. Bonanza supports more than 80 active clients, including large corporations, mid-sized companies, and public sector organizations such as Covéa Group, L'Oréal, RATP Group, Eiffage Group, Coopérative U, SMCP, A2micile Group, and Transgourmet. More information: www.bonanza.co
About Makila AI
Founded in Montreal by Alain Latry and with a presence in Paris since 2018, Makila AI is a publisher of data management and artificial intelligence solutions. Makila AI offers advanced predictive analytics, scenario simulation, and decision support capabilities, particularly for workforce planning, payroll management, and financial performance optimization. The platform also includes features for creating data audit files, data storage, and data quality assurance.
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