iCIMS, a leading talent acquisition software provider, has acquired Apli, an AI-powered recruitment automation innovator specializing in frontline hiring. This strategic move enhances iCIMS’ enterprise AI platform, enabling faster, more efficient hiring for frontline roles through advanced conversational AI and assessment tools.
iCIMS acquires Apli to strengthen AI-driven frontline hiring solutions.
Apli’s conversational AI automates up to 90% of frontline hiring processes.
The acquisition reduces time-to-hire by up to 75% and turnover by 40%.
iCIMS Frontline AI integrates Apli’s tools for seamless candidate experiences.
Apli serves multinational enterprises with over 10,000 frontline workers.
The combined solution enhances hiring speed, quality, and efficiency.
iCIMS, trusted by global brands for talent acquisition, has acquired Apli to address the growing demand for efficient frontline hiring. With frontline workers comprising approximately 80% of the global workforce and many positions remaining unfilled, Apli’s AI-powered technology automates candidate engagement, screening, and assessments via mobile-friendly channels like text, WhatsApp, and web chat. This acquisition strengthens iCIMS’ leadership in enterprise recruiting by integrating Apli’s capabilities into its platform, creating iCIMS Frontline AI to deliver faster, high-quality hiring outcomes.
Apli’s technology automates up to 90% of the frontline hiring process, enabling 10x more hires per recruiter and reducing time-to-fill by up to 75%. It generates up to five times more qualified candidates for hourly roles compared to traditional methods, while smarter candidate matching reduces turnover by an average of 40%. “This acquisition accelerates our vision to harness the power of AI across the full spectrum of recruiting and hiring,” said Jason Edelboim, CEO of iCIMS. “Combining Apli’s AI-powered technology with iCIMS’ enterprise AI platform will drive more elevated and seamless experiences for recruiters, candidates, and hiring managers.”
The integration of Apli’s conversational AI and assessment tools into iCIMS’ platform creates iCIMS Frontline AI, a solution designed to streamline hiring for frontline roles in industries like healthcare, hospitality, manufacturing, and retail. “This acquisition will usher in a new level of smart, responsible AI across the entire hiring journey,” said Eric Connors, Chief Product Officer at iCIMS. “Apli directly addresses the pain points of frontline hiring and enables us to offer enhanced end-to-end capabilities—from corporate roles to high-volume hourly hiring—all within a single, unified platform.” The solution ensures a consumer-grade application and onboarding experience, improving candidate fit and reducing turnover.
Apli, recognized by Fast Company as one of the Top 10 Most Innovative Companies in Latin America, serves multinational enterprises with over 10,000 frontline employees. “Frontline hiring remains a massive, underserved opportunity,” said Vera Makarov and José María Pertusa, co-CEOs of Apli. “Joining forces with iCIMS allows us to bring our proven conversational hiring technology to new markets and help multinational employers reimagine frontline hiring with AI.” iCIMS will continue supporting Apli’s Latin American customers while offering iCIMS Frontline AI to its global client base, enhancing hiring efficiency worldwide.
This acquisition positions iCIMS as a leader in AI-driven talent acquisition, empowering organizations to build winning workforces by streamlining frontline hiring with innovative, responsible AI solutions.
iCIMS is a leading provider of talent acquisition technology that enables organizations everywhere to build winning workforces. For over 20 years, iCIMS has been at the forefront of talent acquisition transformation. iCIMS empowers thousands of organizations worldwide with the right tools to meet their evolving needs across the talent journey and drive business success. Its AI-powered hiring platform is designed to improve efficiency, cut recruiting costs, and build exceptional experiences for candidates and recruiters. For more information, visit www.icims.com.
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