Appcast, the leading programmatic recruitment marketing platform, has announced a live webinar to unveil the key trends that will define talent acquisition in the coming year. Hosted by Appcast Chief Product Officer Matt Plummer, the session will provide an inside look at the data and forces shaping how organizations find, attract, and hire talent. The webinar is designed to equip talent leaders with actionable insights to navigate the evolving recruitment landscape, focusing on the transformative role of AI, shifting candidate expectations, and new strategies for reaching elusive talent.
Quick Intel
Appcast is hosting a webinar on 2026 talent acquisition trends.
It will be led by Chief Product Officer Matt Plummer.
Key topics include AI's evolving role in recruiting.
It will address the growing "trust gap" in employer branding.
The session will cover the convergence of social, search, and programmatic ads.
The free event is on Thursday, November 20, 2025, from 2-3 p.m. ET.
The webinar will delve into what Appcast terms "AI's second act," moving beyond initial automation to explore how rapid advancements are empowering talent acquisition leaders to prioritize strategic work. The session will break down how AI is transforming core recruiting functions, enabling teams to move faster and make more data-driven decisions while focusing on high-value human interactions that technology cannot replicate.
A significant focus will be on the growing disconnect between polished employer branding and candidate skepticism. The webinar will analyze why traditional corporate messaging is losing its effectiveness and what authentic employer storytelling looks like in 2026. Attendees will gain insights into how to build trust with candidates by communicating in a more genuine and transparent manner that resonates with modern job seekers.
The session will also explore the shifting dynamics of recruitment advertising. As the lines between social media, search engine marketing, and programmatic job advertising blur, talent leaders need a new playbook. The webinar will break down how these channels are converging to reach passive and active candidates and what this integrated approach means for budget allocation and internal team structures within talent acquisition departments.
This webinar promises to be a critical briefing for talent leaders preparing their 2026 strategies. By attending, participants will gain a forward-looking perspective on the technological and cultural shifts redefining recruitment. The insights from Appcast's data and industry expertise will provide a clear roadmap for adapting to these changes, ensuring organizations can effectively attract and hire the talent they need to succeed.
About Appcast
Appcast is the leading recruitment marketing platform powered by programmatic. With advanced technology, unmatched market data and a team of the industry's best recruitment marketers, Appcast's platform drives hiring outcomes for more than 1,000 clients. Appcast is headquartered in Lebanon, N.H. with offices throughout North America and Europe. Appcast is a subsidiary of The Stepstone Group, a leading digital recruitment platform that connects companies with the right talent and helps people find the right job.
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