Fluency, the Agentic Advertising Operating System for search, social and programmatic advertising, gives agencies and brands the orchestration and governance infrastructure they need to run AI safely across hundreds of markets and multi-million-dollar budgets. The platform provides SOC2-certified enterprise infrastructure that drives $3 billion in annual ad spend through agentic automation.
Fluency platform powers $3B in annual ad spend with agentic automation.
SOC2-certified enterprise infrastructure with governance at its core.
Separates AI agents that think from deterministic agents that act with certainty.
Automates account creation, campaign building, budget pacing, and real-time optimization.
Manages 250,000+ monthly campaigns for 150 agencies across 50,000+ locations.
Raised $40M Series A in 2025 and ranked on Inc. 5000 for fourth consecutive year.
According to Deloitte, only one in five companies has a mature model for governing autonomous AI agents. In advertising, companies using agents are often doing so to generate recommendations, but not to execute. That's because executing agentic advertising safely, when real money is on the line, requires a governance layer most advertisers don't have. Built over eight years, Fluency's infrastructure makes executing with AI possible: a deterministic platform with governance at its core that runs every dollar correctly across any volume of campaigns. The platform separates the AI agents that think from deterministic agents that act with certainty and absolute fidelity to campaign requirements. Only the deterministic layer is ever trusted with live spend.
Fluency enables advertising accounts to be created and set up automatically with agents generating the full account structure across every connected channel. Campaigns build themselves with every account, ad group, and ad generated automatically, encoding the advertiser's own rules to exact specifications. Budget and rules are enforced around the clock with budget agents monitoring pacing continuously. Campaigns respond to the real world on their own, optimizing spend automatically when conditions change. Insights and reporting are unified, unbiased, and automatic with cross-channel performance compiled in real time. Humans are always in control, with campaigns launching after the advertiser's team reviews and signs off.
"AI is revolutionary for our space, but it needs governance and the right foundation to operate on," said Eric Picard, SVP of Product at Fluency. "Ask an LLM the same question five times and you can get five different answers, which is fine for creative work but not for deciding how a budget gets spent. We built Fluency to ensure strategy translates into precise, governed action every time, and will continue to lead the category in agentic media buying."
About Fluency
Fluency is the Agentic Advertising Operating System (OS) that enables agencies and in-house teams to automate paid media execution across channels while running AI safely and at scale. The platform centralizes campaign creation, budget management, reporting and compliance into a single system, so advertisers can scale their operations and reliably run campaigns with the same precision every time. With AI governance across every paid channel, including the walled gardens and the open web, Fluency manages $3 billion in annual ad spend. This includes more than 250,000 monthly campaigns for 150 agencies across more than 50,000 locations. The company raised a $40 million Series A in 2025 and ranked on the Inc. 5000 in 2026 for its fourth consecutive year.
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