Apollo.io, a leading AI-native go-to-market platform, today released its 2026 Go-To-Market Effectiveness and Data Quality Report. The report, conducted by The Tolly Group, provides an independent evaluation of Apollo’s platform and database, along with a competitive analysis against industry benchmarks and peers.
Quick Intel
The Tolly Group evaluated Apollo’s platform by running a real, “from scratch” live GTM campaign. Over the course of a month-long campaign, Tolly contacted 384 target users at 205 companies, completing three sequences for 169 customers. The evaluation also assessed contact quality, AI benefits, the graphical user interface, and other factors.
Key findings from the campaign include a 2.37% cold-to-meeting conversion rate, far outpacing the industry average of 0.5–1.5%. The campaign also achieved a 45% open rate, exceeding the industry standard of 27–40%. Additionally, zero time was wasted toggling between different sales tools, as Apollo provides a single, unified platform for all GTM functions and eliminates the need for a fragmented GTM stack.
These strong results were achieved despite the campaign being conducted for a completely new product from a vendor with which most recipients had no prior experience or familiarity, and without the standard 4–6 week email warming period — factors that would typically lower response rates.
As part of its evaluation, The Tolly Group conducted a cost and feature comparison with Apollo and several leading competitors. It concluded that Apollo is the most cost-effective and simply priced solution, and the only vendor offering full-stack capabilities with its standard model.
These findings reinforce the value of Apollo’s AI-native approach to GTM. Apollo was recently recognized on multiple G2’s 2026 Best Software Award lists, including Best Sales Software, Best AI Software, and Best Global Software. Apollo was the only sales intelligence platform ranked on G2’s Best AI Software Products list.
"Independent validation from third parties like Tolly is critical for understanding how our platform performs," said Marcio Arnecke, Chief Marketing Officer at Apollo. "While we hear positive feedback from customers every day, these evaluations are exceptionally strong indicators of the value we're delivering to our millions of users."
About Apollo.io
Apollo.io is the AI-powered end-to-end go-to-market platform that empowers sales, marketing, and revenue teams to find prospects, engage customers, and close deals with intelligence and efficiency. Trusted by millions of users and hundreds of thousands of companies worldwide, Apollo uniquely combines the industry's largest B2B contact database with an AI-native GTM platform to help teams of any size deliver revenue growth at scale.
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