VideoAmp, a media performance platform focused on AI-powered advertising measurement and optimization, has appointed Andrea Zapata as Senior Vice President of Agency Partnerships. In her new role, Zapata will lead the company's buy-side revenue organization, supporting agencies and advertisers as they adopt more data-driven, outcome-based advertising strategies across today's evolving media landscape.
VideoAmp announced the appointment of Andrea Zapata as Senior Vice President of Agency Partnerships, reinforcing the company's investment in expanding relationships with agencies and advertisers.
Reporting directly to Chief Revenue Officer Bryan Goski, Zapata will oversee VideoAmp's buy-side revenue organization, helping agencies leverage data, AI, and advanced measurement capabilities to improve campaign planning, optimization, and performance analysis.
The appointment comes as VideoAmp continues promoting outcome-based advertising measurement across streaming, digital, and linear television environments.
Zapata joins VideoAmp with more than 20 years of experience spanning advertising data, media measurement, research, and revenue strategy.
Most recently, she served as Vice President of Advertising Data, Measurement, and Partnerships at T-Mobile Advertising Solutions.
Prior to that, she held the position of Executive Vice President of Ad Sales Research, Measurement and Insights at Warner Bros. Discovery, where she collaborated closely with VideoAmp during the company's evaluation and adoption of alternative measurement currencies for the 2023 upfront advertising cycle. She also led full-funnel attribution strategies across Warner Bros. Discovery's streaming and linear media portfolio.
“Andrea brings a powerful combination of market credibility, strategic perspective, and deep experience across data, measurement, and media,” said Bryan Goski, Chief Revenue Officer at VideoAmp. “She understands the pressures agencies are under, the expectations advertisers have around proof of performance, and the opportunity in front of us as the industry moves toward a more intelligent and connected future.”
VideoAmp stated that the appointment reflects its broader strategy of helping agencies navigate increasingly fragmented media environments while improving accountability through advanced measurement technologies.
The company continues expanding its platform capabilities to support media planning, campaign optimization, and performance validation across multiple channels using AI, privacy-focused technology, and interoperable infrastructure.
“When you’ve worked closely with both buyers and sellers, you develop a strong point of view on what the market needs next. Agencies are under growing pressure to deliver better outcomes in a more automated, data-driven media environment. What drew me to VideoAmp is that the company is building for where the industry is headed — with the infrastructure, interoperability, and API-first platform foundation to help agencies operate with greater speed, clarity, and accountability. I’m excited to help bring that next chapter to life for agencies and advertisers,” said Andrea Zapata, SVP, Agency Partnerships at VideoAmp.
As advertisers increasingly prioritize measurable campaign outcomes over traditional metrics, VideoAmp continues positioning its platform around AI-powered analytics, cross-platform measurement, and performance optimization.
With Zapata leading agency partnerships, the company aims to deepen collaboration with media agencies while supporting greater adoption of data-driven advertising strategies that provide clearer insights into campaign effectiveness and return on investment.
VideoAmp is a media performance platform that provides the infrastructure for media buyers and sellers to find their most valuable audiences, optimize to what's working, and measure the real-world impact of advertising. By leveraging big data, privacy-forward technology, and AI, VideoAmp delivers a comprehensive view of media performance across streaming, digital, and linear TV, so every campaign decision is made with clarity and every result is measurable.
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