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The Trade Desk, a leading global advertising technology company, today announced the appointment of Sarah Gavin as Chief Marketing Officer and Executive Vice President. Gavin will lead The Trade Desk's marketing organization, overseeing global brand, communications, customer marketing, and demand generation efforts. She will play a key role in elevating the company's market presence, deepening engagement with customers and partners, and advancing its vision for the open internet. Gavin joins the company on June 15, based in their Bellevue office, and will report directly to CEO and Founder Jeff Green.
The Trade Desk appoints Sarah Gavin as CMO and EVP effective June 15.
Gavin joins from Zendesk where she served as Chief Communications Officer and Interim CMO.
She previously led global narrative strategy for Google Cloud during the generative AI era.
Gavin spent more than a decade at Expedia Group as Chief Communications Officer and SVP of Global Communications.
Anna Sayre, Interim CMO, returns to role as SVP of Global Brand Marketing.
The appointment follows recent hiring of CFO Nate Olmstead.
"The future of advertising will be shaped by marketers who embrace innovation, transparency, and the full potential of the open internet," said Jeff Green, CEO and Founder of The Trade Desk. "The Trade Desk is uniquely positioned to help lead that future, and Sarah is the right leader to help us tell that story. She combines world-class marketing and communications expertise with a deep understanding of technology and business strategy. I'm excited to welcome Sarah to The Trade Desk as we continue to expand our leadership position and drive real growth for our clients."
"The Trade Desk has earned the trust of the world's leading marketers by helping them navigate an increasingly complex advertising landscape," said Gavin. "What stands out to me is not only the strength of the platform and vision, but the company's relentless focus on customer success. As both technology and consumer behavior continue to evolve, there is an incredible opportunity to help marketers better understand the value of the open internet and the role The Trade Desk plays in driving growth. I'm thrilled to join Jeff and the team and help amplify that story around the world."
Gavin's appointment follows the recent hiring of Chief Financial Officer Nate Olmstead, underscoring The Trade Desk's continued investment in leadership as the company advances its long-term growth strategy. Anna Sayre, who served as Interim Chief Marketing Officer during the transition, will return to her role as Senior Vice President of Global Brand Marketing.
About The Trade Desk
The Trade Desk is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific.
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