illumin Holdings and Audience Acuity have announced a strategic partnership that brings trusted audience intelligence directly into the illumin platform. By combining Audience Acuity's deterministic identity intelligence with illumin's planning, activation, and measurement capabilities, marketers can build audiences with greater confidence and improve campaign performance. Audience Acuity has also selected illumin as its preferred demand-side platform (DSP), extending the partnership from audience intelligence to campaign activation.
illumin partners with Audience Acuity to bring deterministic identity intelligence into its platform.
Audience Acuity powers more than 253 million verified U.S. adults and 20 billion weekly signals refreshed daily.
Early customer implementations showed more than 50% lower acquisition costs and more than 4x higher click-through rates.
The integration enables instant audience building and activation, including first-party audiences from uploaded customer data.
Audience Acuity selected illumin as its preferred DSP, extending the partnership to campaign activation.
The partnership is initially available in the United States with additional capabilities to follow.
illumin Holdings Inc. and Audience Acuity today announced a strategic partnership that brings trusted audience intelligence directly into the illumin platform. By combining Audience Acuity's deterministic identity intelligence with illumin's planning, activation and measurement capabilities, marketers can build audiences with greater confidence and improve campaign performance. Audience Acuity has also selected illumin as its preferred demand-side platform (DSP), extending the partnership from audience intelligence to campaign activation.
As AI reshapes digital advertising, marketers today have access to more audience data than ever before, yet it is increasingly difficult to trust how that data is built and validated. Through this partnership, Audience Acuity brings deterministic identity and demographic intelligence directly into illumin, enriching its existing identity graph and strengthening its audience planning, targeting and measurement.
The direct live integration enables marketers to instantly build and activate audiences, including first-party audiences created from uploaded customer data while eliminating the delays traditionally associated with audience creation.
Powered by more than 253 million verified U.S. adults and 20 billion weekly signals refreshed daily, Audience Acuity provides trusted audience intelligence that helps marketers reach the right consumers with greater precision. Early customer implementations have shown stronger performance compared with alternative audience strategies, with individual campaigns delivering more than 50% lower acquisition costs, and more than 4x higher click-through rates, alongside improved media efficiency.
"The future of advertising won't be defined by who has the most data. It will be defined by who has the most trusted intelligence," said Oren Hisherik, COO at illumin. "As AI reshapes how consumers discover and buy, trusted identity is becoming the foundation of modern advertising. Our partnership with Audience Acuity strengthens that foundation."
"Marketers and media buyers need more than access to audiences, they need confidence in the identity and data behind them," said Jeff Sopko, President & COO at Audience Acuity. "Our partnership with illumin makes it easier to activate trusted, identity-powered audiences within the platforms buyers already use, helping improve precision, performance, and measurement."
About Audience Acuity
Audience Acuity is an independent identity infrastructure company powered by an AI-Native Identity Graph that connects customer, household, property, and digital identity data across modern cloud environments. Its deterministic, interoperable infrastructure is designed for privacy-conscious identity resolution, customer intelligence, audience activation, and measurement.
About illumin
illumin is redefining how marketers plan, execute and measure digital advertising, bringing every stage of the campaign lifecycle into one strategic platform. Through an intuitive drag-and-drop Canvas, marketers can visually connect strategy, activation and outcomes, and extend live audiences from programmatic advertising into social channels. Combining AI-powered intelligence with transparent insights, illumin gives brands and agencies the clarity to make better decisions, optimize with confidence and prove business impact. With offices in North America, Europe and South America, illumin supports brands and agencies across global markets.
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