Doceree has expanded its AI-powered healthcare marketing platform with a unified Closed Loop Measurement (CLM) framework that enables pharmaceutical brands and agencies to measure campaign performance across multiple healthcare professional (HCP) marketing channels using a single analytics model. The enhancement aims to connect marketing investments directly to clinical and commercial outcomes while improving campaign visibility and decision-making.
Doceree has introduced an expanded measurement framework designed to standardize how healthcare marketing campaigns are evaluated across multiple channels.
The company's Closed Loop Measurement (CLM) framework enables pharmaceutical brands to assess campaign performance using a consistent methodology, regardless of whether campaigns run across Point of Care, Connected TV (CTV), or other HCP engagement channels.
By connecting media investment with clinical outcomes, the platform aims to simplify campaign analysis and provide greater transparency into marketing effectiveness.
According to Doceree, healthcare marketing teams often manage campaigns across several channels, each with its own reporting standards and performance metrics.
The new framework addresses this challenge by measuring every campaign through four standardized stages:
This unified approach enables marketing teams to compare channel performance directly while reducing reliance on fragmented reporting and manual data consolidation.
The expanded platform introduces several new capabilities designed to provide deeper insight into healthcare marketing performance.
Key additions include:
These capabilities are designed to help healthcare marketers better understand how campaigns influence physician engagement and prescribing behavior.
"For twenty years, healthcare marketing has measured motion instead of medicine. Impressions and clicks tell you a channel was busy, not whether a physician moved toward the right decision for a patient," said Harshit Jain, MD, Founder & Global CEO of Doceree. "Closing the loop across every channel, on the same clinical signal, changes the question a brand team can finally answer. Not what did we run, but what did it change. As a physician, that is the only measurement that has ever mattered, and now a brand manager can see it in one place, the same way for Point of Care as for CTV."
The measurement expansion reflects broader changes in healthcare marketing as organizations seek alternatives to traditional attribution models affected by privacy regulations and cookie deprecation.
By combining deterministic clinical signals with standardized cross-channel reporting, Doceree aims to help pharmaceutical brands evaluate campaign effectiveness using measurable clinical outcomes rather than activity-based metrics alone.
The expanded Closed Loop Measurement capabilities will be rolled out to Doceree customers over the coming weeks, with physician-level data available for organizations that have the required data entitlements.
Doceree is the only healthcare marketing platform that can measure and adapt to the actual clinical intent of both physicians and patients. Built on the industry's largest real-time clinical signal network, Doceree's infrastructure unifies the entire healthcare journey - from physician awareness to prescription and patient fill to refill.
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