AdRoll has announced a pilot that enables a select group of AdRoll and AdRoll ABM customers to test advertising in ChatGPT. Participating advertisers can explore how sponsored placements in ChatGPT complement their broader marketing strategies as generative AI changes how people research products, evaluate solutions, and discover brands.
AdRoll launches ChatGPT Ads pilot for select SMB, mid-market, and B2B advertisers.
Sponsored placements appear below ChatGPT responses when contextually appropriate.
Ads appear separately and do not influence ChatGPT's responses.
Open AI keeps user conversations private and does not sell user data to advertisers.
Pilot builds on AdRoll's multichannel platform including CTV and digital out-of-home.
Includes MCP integrations for AI assistants and agentic workflows.
Generative AI is changing how people research products, evaluate solutions, and discover brands, creating new opportunities for advertisers beyond traditional channels that largely focus on driving awareness at the top of the funnel or capturing existing intent at the bottom. AdRoll will help participating advertisers understand how advertising in conversational AI platforms fits within the customer journey and how it can work alongside their existing media investments rather than operate as a standalone experiment. Ads in ChatGPT are designed to show relevant messages at meaningful points in this customer journey, appearing below the end of a response when contextually appropriate or based on the users' experience in ChatGPT.
The pilot is designed to help bring emerging advertising opportunities to SMB, mid-market, and B2B marketers that may not have the resources or specialized expertise required to test a new channel independently. AdRoll will provide participating customers with campaign expertise and support as they evaluate how advertising in conversational AI can help them engage across the decision-making journey. The pilot builds on AdRoll's continued investment in a multichannel advertising platform designed for the AI era, including privacy-forward measurement, connected TV, digital out-of-home, and MCP integrations.
"Conversational AI platforms are creating an entirely new environment that enable marketers to participate in the moments when options are being discovered, preferences are being formed, and decisions are taking shape," said Vibhor Kapoor, chief executive officer of AdRoll. "Marketers need to understand the impact conversational AI can have on the middle of the customer journey and how it complements the channels they already use to build awareness and capture demand. AdRoll is helping SMB, mid-market and B2B advertisers approach this opportunity as part of a connected strategy rather than another isolated media experiment."
"It is not every day that a new channel emerges, let alone one that's tied to how people actively explore and evaluate their options through AI," said Hans Fischmann, vice president of product at AdRoll. "The early signal is encouraging, and we are seeing ChatGPT show up across both awareness and performance goals. We are excited to help our customers test what this channel can deliver."
About AdRoll
AdRoll is a multi-channel advertising platform built for growth-minded marketers. With powerful AI, flexible campaign tools, and seamless integrations, AdRoll helps mid-sized businesses turn complexity into clarity and clicks into customers. The AdRoll platform delivers full-funnel performance through integrated advertising, cross-channel attribution, and audience insights, supporting marketers across industries including ecommerce, technology, financial services, education, and more.
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