demandDrive, a premier provider of outsourced sales, marketing, and revenue operations (RevOps) services, has officially joined Clay’s Solutions Partner Program as a Clay Studio Partner. This designation recognizes demandDrive’s technical proficiency in operationalizing Clay’s platform to scale outbound research and personalized outreach. The partnership aligns demandDrive’s 15 years of GTM experience with Clay’s infrastructure, which recently reached a $5 billion valuation and $100 million ARR milestone.
Official Designation: demandDrive is now a certified Clay Studio Partner, featured in Clay’s Partner Directory.
Rapid ROI: demandDrive integrated Clay Enterprise in late 2025; by January 2026, the platform had generated millions in documented ROI.
Core Capabilities: The partnership focuses on "GTM Engineering as a Service," building automated research workflows and lead scoring systems.
Market Traction: Clay currently powers growth engines for AI and tech leaders including OpenAI, Anthropic, and Canva.
Strategic Reach: demandDrive applies these workflows across B2B SaaS, cybersecurity, healthcare, and manufacturing sectors.
Full-Stack Execution: Services range from technical Clay architecture to fully outsourced SDR and marketing teams.
While many platforms focus on the "flash" of AI, the partnership between demandDrive and Clay prioritizes mechanical efficiency. By combining access to over 150 data providers with AI-powered enrichment, Clay allows revenue teams to orchestrate multi-channel campaigns from a single workspace. demandDrive provides the "GTM Engineering" required to integrate these workflows into existing CRMs and sequencers, ensuring that automated research translates directly into qualified pipeline.
"Clay is different," said Lindsay Frey, Co-Founder and CEO at demandDrive. "This isn't a vendor relationship; it's a partnership firing on all cylinders. We were immediately on the same page: moving the needle matters, ROI matters."
As a Studio Partner, demandDrive offers proprietary playbooks designed to maximize Clay’s potential, including:
Multi-channel ABM Strategies: Utilizing "Clay Ads" to target high-intent accounts with precision.
Automated Research Workflows: Saving internal sales teams hours of manual prospecting per day.
Intelligent Lead Scoring: Building automated follow-up paths based on real-time data signals.
Agentic Workflows: Designing sophisticated, AI-driven systems that manage complex GTM tasks with minimal human intervention.
Both organizations emphasize that the most effective GTM solutions are often the most practical. Nancy Mottice, Head of GTM Partnerships at Clay, noted that demandDrive’s value lies in their ability to focus on what actually moves the needle for clients. This results-oriented philosophy has allowed demandDrive to move from initial experiments in 2024 to managing enterprise-level Clay environments for global clients in 2026.
About demandDrive
demandDrive helps B2B companies accelerate growth through outsourced sales, marketing, and revenue operations programs. With 15 years of experience across industries including SaaS, cybersecurity, healthcare, and manufacturing, demandDrive designs and executes custom GTM programs that deliver measurable pipeline and revenue outcomes. Learn more at demanddrive.com.
About Clay
Clay is a GTM platform that gives revenue teams access to unique data plus the ability to act on it. By combining over 150 data providers, AI-powered research agents, and workflow automation, Clay enables teams to automate prospecting and build personalized outreach at scale. As of January 2026, Clay is valued at $5 billion with over $100M in ARR. Learn more at clay.com.
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