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Clari + Salesloft, the leader in Revenue Orchestration, and Vidyard, the integrated video platform for revenue teams, have announced an expanded strategic partnership. The collaboration embeds AI-powered video and real-time buyer engagement signals directly into sales workflows, allowing go-to-market (GTM) teams to deliver personalized communication at scale. As part of the agreement, Clari + Salesloft will offer Vidyard as a preferred partner solution, ensuring seamless deployment within their existing predictive revenue ecosystem.
Strategic Alliance: Vidyard is now a preferred partner solution within the Clari + Salesloft platform.
AI-Powered Personalization: Sellers can generate video messages and use AI avatars of their own likeness directly within Salesloft emails.
Behavioral Signals: Watch time, replays, and view data flow into Salesloft Rhythm, triggering the "next best action" for reps.
Predictive Revenue: Video engagement data provides deeper visibility into deal momentum, improving forecast accuracy.
Performance Metrics: Joint customers report up to 26% higher reply rates and 4x more meetings booked.
Automation: The "Video Agent" feature enables trigger-based, automated video engagement to standardize high-performing sales plays.
In a market where 55% of sellers report that buyers are reluctant to engage, the partnership focuses on "scaling credibility" rather than just activity. By moving video from a manual, one-off task to a core piece of GTM infrastructure, teams can ensure that human-centric communication is consistent across the entire revenue lifecycle.
"Revenue teams can no longer rely on disconnected tools and manual follow-ups," said Michael Litt, CEO and Co-Founder of Vidyard. "With Salesloft, we are enabling teams to embed video into every customer moment, turning engagement into action and measurable pipeline."
A key differentiator of this integration is the feedback loop. When a buyer engages with a Vidyard video, the signal is immediately captured by Salesloft Rhythm. This prioritized execution ensures that reps spend time on the right opportunities. For example, a buyer re-watching a specific product demo can trigger an immediate follow-up call, while a brief glance might prompt a different automated cadence.
Steve Cox, CEO of Clari + Salesloft, noted: "The combination of our revenue workflows and Vidyard’s AI-powered video gives customers a clearer view into how buyers are actually engaging. That allows teams to... improve the quality of the signals informing forecast decisions."
The integration has already delivered significant results across early joint customers, including:
16% higher email open rates.
5x improvement in prospecting response rates.
2x faster deal cycles.
30% reduction in meeting no-shows.
300% higher click-through rates in emails featuring video.
About Clari + Salesloft
Clari + Salesloft is an AI company architecting the future of revenue through the world’s first Predictive Revenue System. Trusted by enterprises like IBM, Adobe, and Zoom, the platform captures deal signals and uses AI to drive proactive execution and predictable growth.
About Vidyard
Vidyard is the integrated GTM video platform built to help marketing, sales, and customer success teams operationalize personalized communication. It makes AI-powered video scalable and measurable across every stage of the customer journey.
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