Koddi has announced a new integration with Search Ads 360 (SA360), expanding access to commerce media campaigns for advertisers and agencies managing large-scale digital advertising programs. The integration enables brands to activate and optimize commerce media campaigns across Koddi's retailer ecosystem directly within Google's enterprise search management platform, helping unify campaign management, measurement and performance analysis across multiple advertising channels.
As commerce media continues to gain importance within digital advertising strategies, Koddi's latest integration aims to simplify how advertisers manage campaigns across multiple channels. By connecting with Search Ads 360, advertisers can now activate commerce media campaigns across Koddi-powered retailer platforms using the same workflows already employed for managing Google search and advertising accounts.
The integration creates a centralized environment where marketers can oversee onsite inventory, offsite media placements, paid search campaigns, Google Shopping initiatives, display advertising and commerce media activations from a single platform.
One of the key benefits of the integration is enhanced reporting and measurement capabilities. Search Ads 360 will pull comprehensive performance data from onsite commerce media campaigns, allowing advertisers to analyze results alongside search, shopping and display advertising efforts.
This consolidated reporting framework provides marketers with a more complete view of campaign effectiveness, helping them identify optimization opportunities and improve decision-making across channels.
By reducing operational complexity and consolidating performance insights, the integration supports organizations seeking greater efficiency in managing large-scale advertising investments.
The announcement also aligns with Koddi's broader SSP open demand strategy, which focuses on helping retailers attract new advertiser demand and diversify media investments within commerce media environments.
By making retailer inventory more accessible through a widely used enterprise advertising platform, the integration expands opportunities for brands to connect media spending directly to consumer purchasing behavior.
The unified measurement capabilities also provide advertisers with greater transparency into conversions and commerce outcomes, making it easier to evaluate the impact of media investments on business performance.
As retail media networks, commerce platforms and advertisers increasingly seek interoperability across advertising technologies, integrations such as this play a critical role in reducing fragmentation within the digital advertising landscape.
Commenting on the announcement, Nicholas Ward, president and co-founder of Koddi, said:
“Commerce media is rapidly becoming a core component of modern digital advertising strategies. As the sector matures, integrations like this are helping advertisers seamlessly extend paid search strategies into commerce media while giving retailers access to new sources of demand and creating a more connected, interoperable ecosystem.”
The integration reflects the growing convergence of commerce media, retail media, search advertising and performance marketing. As advertisers continue to prioritize measurable outcomes and streamlined workflows, solutions that unify media activation, reporting and commerce insights are expected to play an increasingly significant role in the future of digital advertising.
About Koddi
Koddi is the leading commerce media platform powering the world's most ambitious media networks and brands. Built on first-party data, cutting-edge agentic decisioning, and over a decade of experience powering billions in media spend, Koddi enables enterprises across commerce verticals to launch and scale media networks, drive smarter monetization, and deliver next-generation consumer experiences. Koddi partners include Babylist, Booking.com, Cars.com, Fanatics, Gopuff, Grubhub, Kohl's, Kroger, and many more. Learn more at koddi.com.
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