Byrna Technologies Inc. has announced a partnership with Acceleration Partners to support the expansion of its influencer and affiliate marketing initiatives. According to the company, the collaboration is intended to broaden its social creator network, relaunch its affiliate marketing program, and improve how it measures customer acquisition across its e-commerce channels.
Byrna stated that Acceleration Partners will assist in building a creator network that includes established creators as well as micro- and mid-sized content creators. The initiative is expected to begin on Instagram, Facebook, and YouTube.
According to the announcement, creator content will focus on various personal safety scenarios intended to demonstrate the company's products in everyday settings.
In addition to creator partnerships, Acceleration Partners will oversee the relaunch and expansion of Byrna's affiliate marketing program.
The effort includes recruiting additional affiliate partners such as product review websites, editorial publishers, and other online platforms. Byrna said it intends to use performance data from its e-commerce channels to evaluate partner performance and refine future marketing investments.
The company said creator and affiliate activity will be measured across Byrna.com and Amazon to provide broader visibility into customer acquisition across its primary online sales channels.
"One of our key near-term priorities is to make Byrna relevant and accessible to a broader set of consumers," said Conn Davis, Chief Executive Officer of Byrna. "Acceleration Partners will help us do that by building a network of social creators who can show how Byrna fits into everyday personal safety needs and by relaunching our affiliate program as a more performance-based customer acquisition channel. These initiatives will work together to provide a more targeted and measurable way to reach new audiences, while giving us better visibility into which partners, messages and audiences are driving engagement and sales."
According to Byrna, the initiative will be introduced in phases, beginning with creator onboarding and affiliate partner recruitment. Initial marketing campaigns will follow, with additional optimization planned ahead of the 2026 holiday season.
The partnership reflects the company's broader efforts to expand its digital marketing capabilities while improving visibility into campaign performance across its online channels.
Byrna is a personal defense technology company specializing in the development, manufacture, and sale of innovative less-lethal personal security solutions. For more information on the Company, please visit the corporate website here or the Company’s investor relations site here. The Company is the manufacturer of the Byrna® CL, Byrna® LE, and Byrna® SD personal security devices, state-of-the-art handheld CO2 powered launchers designed to provide a less-lethal alternative to a firearm for the consumer, private security, and law enforcement markets. To purchase Byrna products, visit the Company’s e-commerce store.
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