Agentio has shared new results from its collaboration with SURI, highlighting how its AI-powered creator advertising platform helped the U.K.-based oral care brand rapidly expand into the U.S. market. By automating creator campaign management and audience targeting, the platform enabled SURI to scale its YouTube creator marketing strategy while operating with a lean internal team.
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Agentio announced new performance results from its work with SURI, demonstrating how AI-powered creator advertising infrastructure can simplify large-scale influencer marketing. As SURI sought to increase brand awareness in the United States, the company identified YouTube creator partnerships as a key channel for building consumer trust but needed a more efficient way to manage campaigns.
Using Agentio's AI-native platform, SURI replaced manual processes such as creator discovery, partnership management, content review, and campaign reporting with an automated workflow, allowing a single team member to oversee the entire creator marketing program.
Within five months, SURI expanded its U.S. creator program to 153 partnerships across more than 45 creator categories. The campaigns generated 6.46 million impressions while maintaining view-through rates above 80%.
According to Agentio, campaign performance also improved over time, with cost per thousand impressions (CPM) falling to 60% below contracted rates and customer acquisition costs decreasing by 70% since launch. Media Mix Modeling also attributed 2.5 times greater business impact compared to traditional discount code attribution methods.
Rather than focusing exclusively on traditional lifestyle influencers, SURI used Agentio's AI-powered audience matching to identify creators across a diverse range of categories, including architecture, gardening, and ASMR. The platform analyzed audience relevance to help the brand reach potential customers beyond conventional influencer segments.
"Creator advertising has become one of the most effective ways to build trust with consumers, but operational complexity has prevented many brands from treating it like a true media channel," said Arthur Leopold, CEO and co-founder of Agentio. "SURI's U.S. expansion shows what's possible when AI removes that friction. The result is a creator program that compounds: integrations that keep working long after they go live, CPMs that keep falling, and acquisition that keeps getting more profitable. With nearly 50% of consumer attention already on creator content but just 2–3% of ad budgets there today, that gap represents one of marketing's biggest opportunities."
SURI said the platform enabled rapid campaign growth without increasing headcount, helping the company execute its U.S. expansion strategy more efficiently.
"We were in a very lucky, but tricky situation where we had the backing and the budget from the business to start scaling in the U.S., but we weren't able to find the team power and the time needed to spend budgets," said Eli Borkowski, Influencer Marketing Lead at SURI. "Agentio has allowed us to scale rapidly without putting additional pressure on our team, helping us achieve growth in a sustainable and efficient way."
The results highlight the growing role of AI in creator marketing, enabling brands to automate campaign management, improve targeting, and measure performance while treating creator advertising as a scalable media channel.
Agentio is the AI-native platform for creator-led advertising. Its AI infrastructure automates creator campaigns end-to-end, enabling advertisers to scale creator programs across YouTube, Meta and beyond, while connecting creators with the world's leading brands. For more information, visit Agentio.com.
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