Limble, a modern maintenance and asset management platform used by thousands of organizations globally, has announced the appointment of Tim Lamb as Chief Marketing Officer. Lamb brings nearly twenty years of experience in developing revenue engines for international SaaS companies. His track record includes transforming marketing departments into measurable growth multipliers, a skill set Limble intends to leverage as it enters its next phase of commercial expansion.
Tim Lamb joins Limble as Chief Marketing Officer with nearly 20 years of SaaS experience.
He previously served as SVP of Growth Marketing at Simpro Group.
Lamb has held leadership roles at Xero, Rubicon Global, and PRGX Global.
His expertise spans across North America, Europe, and the APAC regions.
The role focuses on aligning sales and marketing to accelerate new customer acquisition.
Limble currently serves over 3,500 customers across manufacturing, healthcare, and hospitality.
Lamb’s appointment comes at a critical juncture for Limble as the company seeks to scale its market presence. Most recently, Lamb served as the Senior Vice President of Growth Marketing at Simpro Group, where his initiatives were instrumental in driving significant revenue expansion through new customer acquisition. At Limble, he will lead the full marketing organization, working in close coordination with the go-to-market leadership team to ensure that marketing efforts are tightly integrated with sales objectives.
With a career built on establishing demand generation and go-to-market capabilities across diverse global markets, Lamb is tasked with creating a marketing engine that delivers impact throughout the entire customer journey. His focus will be on maintaining Limble's current momentum while implementing data-driven strategies that optimize the customer experience and deliver strategic insights.
"We are at a pivotal moment in Limble's growth, and Tim is exactly the leader we need," said Gary Specter, CEO of Limble. "He knows how to build marketing organizations that create real commercial impact—tightly connected to sales, focused on the customer, and built for scale."
As Limble continues to unify asset data, work orders, and analytics into a single interface, Lamb’s leadership is expected to highlight the platform's ability to simplify complex technical work. By focusing on the tangible value the platform provides—such as increased uptime and extended asset life—the new marketing strategy aims to solidify Limble’s position as a trusted partner for facility and maintenance managers worldwide.
"This stage of Limble's growth is exactly where I do my best work," Lamb said. "The foundation is strong—a product customers genuinely love, real market momentum, and an ambitious team. My role is to build on that momentum by creating a marketing engine that not only generates demand but also delivers measurable impact across the customer journey while accelerating business growth."
Limble is the modern maintenance and asset management platform trusted by over 3,500 customers globally. By unifying asset data, work orders, preventive maintenance, inventory, and analytics into a single intuitive interface, Limble empowers teams to increase uptime, extend asset life, and make data-driven decisions with confidence. From manufacturing and facility management to healthcare and hospitality, Limble simplifies the complex work of technicians while delivering the strategic insights required to optimize operations across diverse industries.
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