NIQ, a leading consumer intelligence company, has announced the launch of TDLinx Audiences, a new suite of local audiences enabling marketers to reach consumers based on their proximity to specific retailers, retail banners, and retail channels. Built from NIQ's trusted retail location intelligence, TDLinx Audiences help brands align media investments with the retailers most relevant to their business, improving marketing efficiency through more precise audience targeting.
NIQ launches TDLinx Audiences, a new suite of local audiences.
The solution enables targeting based on proximity to specific retailers and channels.
It is now available through The Trade Desk in the United States.
NIQ provides more than 270 syndicated TDLinx Audience segments.
Segments span more than a dozen retail channels and thousands of verified locations.
Custom TDLinx Audiences can be developed on request.
TDLinx Audiences enable marketers to support shopper marketing initiatives, competitive audience targeting, and channel-specific growth strategies with greater precision and efficiency. Now available through The Trade Desk in the United States, NIQ provides more than 270 syndicated TDLinx Audience segments across more than a dozen retail channels and thousands of verified locations of major national, regional, and specialty retailers. Custom TDLinx Audiences can be developed on request.
"Ultimately, every campaign is judged by its ability to drive sales where products are sold," said Maureen Stapleton, Global Commercial Lead of NIQ's Media division. "Without visibility into retailer proximity, marketers are missing a critical signal that influences purchase behavior. TDLinx Audiences help close that gap, enabling brands to align media investments with the retailers and channels most important to their growth, supporting more efficient media activation."
The launch of TDLinx Audiences further expands NIQ's local targeting capabilities and complements the company's established GeoPurchase Audiences, which help advertisers identify ZIP codes with strong category demand, growth potential, or competitive opportunity. Together, GeoPurchase and TDLinx Audiences provide a comprehensive local targeting solution: GeoPurchase Audiences help marketers identify where opportunity exists, while TDLinx Audiences help advertisers reach consumers based on their proximity to specific retailers and retail channels. By combining consumer demand signals with retail proximity targeting, advertisers can make media investments more efficient, relevant, and impactful.
About NIQ
NIQ is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.
With operations in more than 90 countries, NIQ covers approximately 82% of the world's population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View™—helping brands and retailers understand what consumers buy, why they buy it, and what to do next.
