Nielsen and DoubleVerify have announced a definitive agreement under which Nielsen will acquire DoubleVerify in an all-cash transaction with an enterprise value of approximately $2.15 billion. DoubleVerify shareholders will receive $13.60 per share in cash, representing a 30% premium to the 60-trading day volume weighted average price. The combination creates a leading, independent media intelligence platform spanning audience measurement and media quality verification.
Nielsen acquires DoubleVerify for $2.15B enterprise value at $13.60 per share.
30% premium to DoubleVerify's 60-trading day VWAP as of August 5, 2026.
Combined company expected to generate over $4 billion in pro-forma revenue.
Expands Nielsen's platform across full media lifecycle from discovery through outcomes.
DoubleVerify brings AI-powered verification for viewability, brand safety, and invalid traffic detection.
Transaction expected to close by Q1 2027, subject to shareholder and regulatory approvals.
Nielsen's platform already spans the entire media lifecycle – from content discovery and audience planning through cross-platform measurement and outcome attribution. DoubleVerify adds the layer of independent verification that impressions underpinning every campaign are real, viewable, brand-suitable, and free from invalid traffic. Today, advertisers must reconcile these signals across separate vendors. The combination unifies them into a single, integrated platform covering audience, context, and delivery quality. The combined company is expected to generate over $4 billion in revenue on a pro-forma basis while expanding solutions to companies that generate $300 billion+ in advertising spend.
DoubleVerify sits at the operational core of how digital advertising is bought and sold, with integrations embedded into the day-to-day workflows of platforms, publishers, and agency groups. Nielsen products already power media decisions across television, streaming, audio, and sports. By coming together, Nielsen will reach across the full breadth of the $240 billion digital advertising segment. The combination delivers global, end-to-end, independent, transparent measurement and optimization across linear TV, CTV, social, mobile, and AI platforms.
The combined company will continue to support the open, independent standards valued by global advertisers, preserving DoubleVerify's industry-leading capabilities in invalid traffic detection, viewability, and brand suitability. As AI-driven planning, activation, and optimization shape how campaigns are built and executed, the combined company will help enable the advertising industry to adopt AI with confidence, with the verified data, outcome signals, infrastructure, and platform integrations necessary to execute advertising workflows.
"Over the last few years, Nielsen has undergone a fundamental transformation – accelerating product innovation; expanding our platform across the full media lifecycle, from discovery and planning through measurement and outcomes; and strengthening our financial foundation. The result is a stronger, more agile Nielsen that has earned its place as a leading media intelligence platform for the modern advertising ecosystem," said Karthik Rao, Chief Executive Officer of Nielsen. "This combination will unite two organizations focused on strengthening independence and trust in advertising. Joining forces with DoubleVerify will extend our capabilities deeper into the digital media industry, ensuring that the spend flowing between buyers and sellers is reaching real people in brand-suitable environments, through verified channels."
"Today's announcement is an exciting milestone for DoubleVerify. As a private entity with the support of Nielsen, we will have access to expanded resources to deliver new, market-leading solutions that drive exceptional value for our customers and partners. DoubleVerify's MRC-accredited quality signals, in combination with Nielsen's deduplicated cross-screen audience measurement, will fuel genuine market innovation – a single currency that scores media on both audience delivery and media environment quality," said Mark Zagorski, Chief Executive Officer of DoubleVerify.
About Nielsen
Nielsen is a global leader in audience measurement, data and analytics and a leading media intelligence platform. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with trusted, independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future.
About DoubleVerify
DoubleVerify is the industry's leading media effectiveness platform that leverages AI to drive superior outcomes for global brands. By powering media efficiency and performance, DoubleVerify strengthens the online advertising ecosystem, preserving the fair value exchange between buyers and sellers of digital media.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones, and thrive on the tech pulse.
