Nexxen, advertising technology platform that delivers full-funnel performance powered by unique data and media, announced today results of advertising campaign for global, big-box retailer and its media agency, Brainlabs. Campaign aimed to build broad awareness across Canada in lead-up to this summer international soccer tournament. By utilizing exclusive, native connected TV CTV inventory through Nexxen TV Home Screen, successfully drove more than 8.1 million impressions, including reaching 516,000+ unique viewers, at prime moment: just as these audiences turned on their TVs.
Specifically, using Home Screen Hero and Banner placements across Hisense Smart TVs, powered by V OS formerly VIDAA, retailer extended audience reach while simultaneously building frequency throughout tournament. Results underscore how Nexxen TV Home Screen, and home screen advertising more broadly, can empower brands to establish high-visibility presence around tentpole events.
Nexxen TV Home Screen was new territory for us and for client, and global soccer tournament was right moment to test it. Reaching people in split second before they've even decided what to watch, which is totally different kind of attention than anything mid-roll. That alone gave real reason to keep this format in plan for future tentpole moments.
When viewers turn on their TVs, home screen is brand first and perhaps most prominent opportunity to capture attention. This campaign demonstrates impact of meeting audiences in that moment. Through Nexxen TV Home Screen, Brainlabs brought client directly into viewers living rooms across Canada, enhancing brand visibility during major sporting event.
About Nexxen
Nexxen is advertising technology platform that delivers full-funnel performance powered by unique data and media. Comprised of demand-side platform DSP and supply-side platform SSP, with Nexxen Data Platform at core, meet demands of today's converging media landscape with exclusive audience intelligence, automation and expertise. Headquartered in Israel, Nexxen maintains offices throughout North America, Europe and Asia-Pacific and traded on Nasdaq NEXN.
About Brainlabs
Brainlabs is independent, AI-native media agency founded in 2012 by Daniel Gilbert and still founder-led, built to grow client revenue and prove impact of every dollar spent on media. Agency delivers promise through revenue-based planning process built around what actually drives revenue, not vanity metrics. More than 250 mid-sized and enterprise brands grown with Brainlabs. Agency named Fastest Growing Agency for five consecutive years by Adweek. Serves as media agency of record for growth-focused, digitally native advertisers with total media spend ranging from $10M-$250M. Clients include Capital One, Microsoft, UNICEF USA, and Roblox.
