Featured, the AI co-pilot for PR, has launched a new AI-powered podcast discovery tool designed to help users quickly identify relevant podcasts for guest appearances using natural-language search. The tool is powered by a database of approximately 814,000 active podcasts, built from an analysis of more than 5 million shows, and aims to streamline podcast outreach for PR professionals, founders, authors, and subject-matter experts.
Podcast guest appearances have become a key channel for earned media, but discovery has traditionally been time-consuming due to the large number of inactive or abandoned shows. Featured’s new tool addresses this challenge by focusing only on podcasts that have published episodes within the last 60 days, helping users prioritize active opportunities.
Finding the right podcasts to pitch has long been one of the most inefficient parts of PR outreach. While millions of podcasts exist globally, a significant portion are no longer active, making manual discovery both time-consuming and unreliable.
Featured’s approach was to analyze more than 5 million podcasts and identify approximately 814,000 active shows. This curated dataset allows users to focus only on podcasts that are consistently publishing content and are more likely to accept guest contributions.
The new tool introduces a natural-language interface that allows users to describe the type of podcast they want to appear on, rather than relying on filters, directories, or spreadsheets. Users can specify topic, audience, format, or niche, and the system returns relevant active podcasts suitable for outreach.
This shift is designed to reduce the friction in podcast discovery and make earned media outreach more intuitive and accessible, particularly for PR teams managing multiple clients or campaigns.
Featured highlights that podcast guest appearances have become one of the most effective forms of earned media, offering long-form engagement with targeted audiences. These appearances help experts build credibility, expand reach, and strengthen authority within their industries.
For PR professionals, founders, authors, and consultants, faster access to active podcast opportunities can significantly improve campaign efficiency and increase the likelihood of securing relevant media placements.
The podcast discovery tool is part of Featured’s broader platform, which also includes journalist requests, bylined article opportunities, speaking engagements, awards, and generative engine optimization (GEO) insights.
Featured also operates HARO (Help a Reporter Out) and Connectively, platforms that connect subject-matter experts with journalists and publishers seeking credible sources for their stories.
By combining AI-driven search with a large-scale dataset of active podcasts, Featured aims to remove one of the biggest bottlenecks in podcast outreach: identifying shows that are still actively publishing and accepting guests.
The company positions the tool as part of a broader shift toward AI-assisted public relations, where discovery, targeting, and outreach workflows are increasingly automated and centralized within a single platform.
Featured is an AI co-pilot for PR that helps subject-matter experts, founders, and communications teams find and act on earned media opportunities — including journalist requests, podcasts, bylined articles, speaking engagements, awards, and generative engine optimization (GEO). Featured owns and operates Help a Reporter Out (HARO) and Connectively, two journalist request platforms that connect a subject-matter expert with a publisher every six seconds, serve more than 100,000 users, and help 2,500 publishers fill content gaps with expert-led content. Featured also maintains a database of 814,000 active podcasts, giving users a faster way to find podcasts to pitch. Learn more at featured.com.
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