DemandSense, an attribution and ad intelligence platform, has announced it has joined the LinkedIn Marketing Partner Program as a certified B2B Attribution and Analytics partner, integrating with LinkedIn's Company Intelligence API.
DemandSense has joined the LinkedIn Marketing Partner Program as a certified B2B Attribution and Analytics partner.
It integrates with LinkedIn's Company Intelligence API, giving B2B marketers visibility into the full-funnel buyer journey.
DemandSense can surface company-level engagement across both paid and organic LinkedIn touchpoints in its reporting dashboards.
According to LinkedIn's own beta data, partners using the Company Intelligence API reported 287% more companies reached compared to standard attribution.
The same data showed 75.5% more attributed MQLs, 96% more attributed SQLs and 43% lower attributed cost per acquisition.
The integration covers organic engagement and view-through data that standard last-click tracking misses, and is available now to all DemandSense customers.
"We had the biggest sale in the company's history, and DemandSense helped us connect it back to LinkedIn, tracking the customer journey from initial ad exposure through to a closed-won deal. I'll meet with the CFO, CRO, COO, and CEO and this report is the type of thing that helps prove out the ROI of the investment we are making," said Michael Dillon, Fractional CMO.
About the Integration
DemandSense's platform already combines LinkedIn campaign optimization, including Ad Scheduling, Audience Tuning, Audience Explorer, Frequency Capping and Budget Control, with revenue attribution through its Revenue Attribution feature. LinkedIn's Company Intelligence API extends that attribution layer to include organic engagement and view-through data that standard last-click tracking misses, covering the longer attribution windows B2B sales cycles actually require.
About DemandSense
DemandSense is an attribution and ad intelligence platform that gives B2B marketing teams the tools to optimize their LinkedIn campaigns, identify who's engaging, and prove pipeline impact.
