Criteo the global commerce intelligence platform, today announced the expansion of its Performance Connected TV (CTV) capabilities beyond the U.S. to additional markets. The rollout will begin in Brazil and Mexico by the end of 2026, followed by Canada, the UK, France, Germany, Italy, Spain, Australia, and select additional markets in 2027. As advertisers seek to tie CTV investment to business outcomes, this expansion harnesses Criteo's commerce audiences, flexible activation, and connected measurement to make CTV a more powerful performance channel.
Criteo forms real-time, deterministic commerce signals from more than $1 trillion in annual transactions, 740 million daily active users, and more than 5 billion stock keeping units. Its proprietary household graph then links these real shopping behaviors and purchase intent signals to personal connected TVs. Building on 20 years of performance optimization expertise, Criteo's bidding engine uses this intelligence to optimize bids, helping advertisers reach high-intent shoppers on largest screen in home and activate CTV as performance channel.
Criteo's clients are already seeing strong results from Performance CTV campaigns. A global travel platform generated a 61x return on ad spend while delivering a 9% lower cost per acquisition compared to Display campaign serving same audience. Criteo is also winning budgets in competitive evaluations driven by strong performance through differentiated commerce audiences. Company continues to invest in commercial resources and is on track for CTV business to double in Q4 2026 compared with Q3 2026.
"As advertisers increasingly look to connect impact of television with broader digital advertising strategies, CTV represents significant growth opportunity for Criteo," said Michael Komasinski, Chief Executive Officer of Criteo. "Early momentum we're seeing in U.S. is fueling global expansion as we bring Performance CTV offering to broader advertiser base and look to capture greater share of this growing market."
CTV is part of wider shopper journey that spans social media, open internet, AI-powered discovery, and retail, and Criteo is uniquely positioned to drive results across those environments. Company's global expansion advances cross-channel strategy helping advertisers connect with consumers from initial discovery through purchase and beyond. Criteo provides closed-loop measurement capabilities to help advertisers connect CTV ad exposure to corresponding shopper visits, conversions, and sales as consumers move across channels and devices.
Advertiser demand increasing with active campaigns spanning apparel, travel, home and furnishing, consumer electronics, and automotive. Opportunity pipeline doubled over past three months, and clients renewing with larger budgets after successful initial campaigns. To deliver growing demand, Criteo has broad and diversified access to CTV supply combining direct relationships with media owners with access through leading supply technology partners.
"CTV is becoming increasingly important part of broader media strategy, but its real value comes from how it connects with rest of customer journey," said Jared Lee, Vice President of Ecommerce at Franklin Planner. "Criteo's cross-channel activation capabilities help us reach consumers with tailored ads while they stream TV at home."
"We're always looking for ways to make advertising investments more effective, and CTV represents compelling opportunity," said Christina Bylin, Chief Marketing Officer at CarParts.com. "With Criteo, we can harness real shopping behaviors and purchase intent to reach more relevant audiences on CTV."
"The holiday season is one of most important times for our business," said Patrick Ahrendt, Senior Director of Marketing at Wine Country Gift Baskets. "By bringing CTV into media mix with Criteo, we can reach high-intent audiences in new environment and turn holiday shopping inspiration into measurable results."
"Criteo makes sequential campaigns easy to run by automatically linking living-room CTV impressions to personalized follow-up ads across mobile and desktop without complex manual setup," said Rudy Tan, CTO at TripMasters.
About Criteo
Criteo is the global commerce intelligence platform that drives performance for brands, agencies, retailers, and publishers. Built on proprietary commerce data from more than $1 trillion in annual sales and two decades of AI innovation, Criteo helps companies across the ecosystem make smarter decisions and achieve better outcomes, while delivering more relevant experiences for shoppers.
