Bombora has announced it has been selected as the winner of the "Marketing Insights Platform of the Year" award in the 9th annual MarTech Breakthrough Awards program. Bombora's B2beacon was recognized for bridging a critical gap in campaign measurement by moving beyond consumer-focused, individual-level metrics to delivery with the account-level views that reflect the reality of B2B buying.
Bombora wins Marketing Insights Platform of the Year at MarTech Breakthrough Awards.
B2beacon recognized for account-level B2B campaign measurement.
Built on log-level integrations with leading DSPs and SSPs.
Delivers 90%+ impression match rate, filling pixel-based measurement gaps.
Available across DV360, The Trade Desk, Amazon DSP, Yahoo DSP, and OpenX.
Requires no tag placement, platform subscription, or complex onboarding.
Bombora's B2beacon was recognized for bridging a critical gap in campaign measurement by moving beyond consumer-focused, individual-level metrics to delivery with the account-level views that reflect the reality of B2B buying. Built specifically to address persistent gaps in B2B campaign measurement, B2beacon measures reach and engagement, including clicks and video views, at the account and buying-group level, critical views for B2B advertisers accountable for building pipeline. Because it's built on log-level integrations with leading DSPs and SSPs, B2beacon delivers a 90%-plus impression match rate, filling the visibility gap that undermines traditional pixel-based measurement solutions.
For nearly a decade, the MarTech Breakthrough Awards have served as the definitive benchmark for innovation across the global marketing, sales, and advertising technology industry. The program recognizes standout companies and solutions spanning the full MarTech stack, from marketing automation and customer experience to AdTech, SalesTech, RevOps, performance marketing, content marketing, and beyond. The program reviewed more than 4,300 nominations from advertising, sales, and marketing technology companies worldwide before selecting this year's winners.
"B2B advertising has outgrown measurement approaches that weren't designed for complex buying groups, long sales cycles, and multi-platform execution," said Mark Connon, Chief Executive Officer of Bombora. "B2beacon was built to help marketers measure what matters: real accounts and real buying groups, not vanity metrics. This recognition reflects our commitment to giving marketers measurement that's actually built for how B2B buying works."
"Bombora is redefining campaign analytics. Traditional campaign measurement tools fall short for B2B marketers, as most were built for consumer marketing. Many tools rely on tags and pixels, providing only a partial, even misleading view of performance. Additionally, legacy measurement solutions fail to connect activity back to accounts or sales outcomes," said Steve Johansson, Managing Director at MarTech Breakthrough. "B2beacon transforms measurement from a reporting function into a strategic driver of growth. By aligning measurement with how B2B advertising actually works, B2beacon provides consistent, reliable insights that help advertisers evaluate performance, optimize campaigns, and maximize ROI."
About Bombora
The true B2B data pioneer, Bombora connects the B2B ecosystem in a one-of-a-kind Data Co-op of leading publishers, brand websites, and premium data providers. Leveraging advanced AI models, Bombora creates a holistic view of company research behavior enabling brands, agencies, and publishers to identify, understand, and reach their prospects and customers. Bombora provides a range of leading Intent, Identity, B2B Audiences and Campaign Measurement solutions, and makes them accessible within almost every B2B MarTech, RevTech, SalesTech and AdTech solution.
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