Flybuy, an AI-powered location technology provider serving more than 40,000 restaurants, retailers, and grocers worldwide, has announced a strategic partnership with unPLUG Dining to strengthen first-party digital ordering for restaurant brands. The collaboration combines Flybuy's real-time location intelligence with unPLUG's digital ordering platform to help restaurants improve operational efficiency, enhance guest experiences, and increase first-party revenue.
The partnership brings together Flybuy's AI-powered location engine and unPLUG's restaurant-focused digital ordering platform through a deep SDK integration. Customers can place orders using unPLUG's first-party ordering experience while Flybuy's real-time location technology and intelligent order readiness engine optimize fulfillment behind the scenes.
The integrated solution is designed to fit into existing restaurant technology ecosystems, enabling operators to streamline order management while delivering faster and more personalized guest experiences.
Flybuy's platform leverages real-time arrival data to determine the optimal time for kitchens to begin preparing orders. This approach helps restaurants reduce bottlenecks, improve workflow efficiency, and ensure orders are ready precisely when customers or delivery drivers arrive.
Combined with unPLUG's embedded operator model, the partnership minimizes operational complexity surrounding digital ordering, guest data, loyalty programs, and payment processing. The result is a flexible technology ecosystem that strengthens first-party digital sales channels while improving operational performance.
The combined capabilities of Flybuy and unPLUG enable restaurant brands to deliver:
As restaurants continue investing in first-party digital engagement, the partnership aims to help brands build stronger customer relationships while improving efficiency and supporting sustainable business growth.
Marc Wallace, CEO and Co-Founder at Flybuy
"Restaurants today need technology that not only creates a great guest experience, but also solves operational friction behind the scenes. Our partnership with unPLUG combines powerful first-party engagement tools with real-time operational intelligence to help brands deliver faster, smarter, and more seamless experiences."
Colton Frank, CEO and Co-Founder at unPLUG
"By partnering with Flybuy, we're able to bring real-time fulfillment intelligence directly into the guest journey, creating a more connected and efficient experience from order placement to handoff."
The collaboration reflects the growing demand for AI-powered restaurant technologies that improve digital ordering, optimize fulfillment, and deliver more personalized customer experiences while increasing operational efficiency.
Flybuy is the leading omnichannel location platform leveraging AI-powered technology to optimize speed of service across pickup, delivery, and drive-thru. In an era where every second matters, especially for order-ahead and off-premise fulfillment, Flybuy reduces wait times and ensures fast, accurate, and seamless handoffs; boosting both operational efficiency and guest satisfaction. Through its integrated Marketing Suite, Flybuy also enables brands to deliver hyper-targeted, moment-based messages during key stages of the customer journey; helping to drive engagement, increase check size, and support broader loyalty initiatives. Tailored for restaurants, grocery, and retail, Flybuy's AI-driven location engine is transforming how brands manage off-premise transactions and drive customer lifetime value.
unPLUG Dining provides the highest converting platform built exclusively for modern restaurant brands. We unify digital ordering, loyalty, marketing, and payments into a flexible system that maximizes first-party revenue and guest lifetime value. With deep integrations across POS, delivery, and CRM, we enable brands to scale faster while delivering seamless, personalized guest experiences. Our embedded operator model eliminates operations friction and drives incremental revenue. unPLUG being used across thousands of restaurant locations, including brands such as California Fish Grill, Bluestone Lane, Luna Grill, Pure Green and more. For more information.
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