Atento, a global leader in customer experience management and business transformation outsourcing (CXM/BTO), has appointed Paul Ignasinski as Chief Digital Transformation Officer (CDTO) to spearhead its digital transformation strategy, aligning with evolving industry trends and customer expectations.
Atento appoints Paul Ignasinski as Chief Digital Transformation Officer (CDTO).
Ignasinski brings over 20 years of CX technology and innovation experience.
He will lead Atento’s Products and Solutions to drive digital transformation.
Previously CTO at Everise, leading EverAI Labs since September 2024.
Focus on innovative CX solutions to enhance client outcomes and efficiency.
Appointment strengthens Atento’s leadership in the BTO market.
Paul Ignasinski joins Atento with over two decades of experience in the customer experience (CX) technology sector, having held key leadership roles at industry-leading companies. Most recently, he served as Chief Technology Officer at Everise, overseeing technology and innovation strategies, including EverAI Labs, since September 2024. Prior roles include Chief Innovation Officer and Head of Artificial Intelligence at Full Potential Solutions, and Senior Vice President of Digital at TTEC, where he drove global sales strategies and innovative CX solutions. “I’m very excited to join Atento during such a decisive and consequential moment for the CX industry. Digital transformation is not accomplished with just technology, AI or otherwise - but rather it requires vision, agility, and the right culture and capacity for execution,” said Ignasinski. His expertise will accelerate Atento’s digital transformation agenda, focusing on the Products and Solutions area to deliver cutting-edge CX solutions.
Ignasinski’s appointment marks a significant step in Atento’s ongoing transformation, reinforcing its position as a leader in the business transformation outsourcing (BTO) market. He will work alongside Eduardo Aguirre, Chief Information Officer, to integrate advanced technologies, including AI, into Atento’s offerings while fostering a culture of innovation. “With Paul’s incorporation, we take a strategic step toward a deeper digital transformation, which goes beyond technology and encompasses our culture, ways of working, and vision for the future,” said Dimitrius Oliveira, CEO of Atento. This move aligns with Atento’s commitment to anticipate client needs in a competitive BTO market, leveraging Ignasinski’s proven track record to enhance operational efficiency and client outcomes.
Atento’s strategic focus on digital transformation is bolstered by Ignasinski’s leadership, which emphasizes vision, agility, and execution. His role will involve developing innovative CX solutions that address the evolving demands of Atento’s global client base, which includes major multinationals in telecommunications, banking, healthcare, and retail. By integrating advanced technologies and fostering a forward-thinking culture, Ignasinski aims to deliver solutions that enhance client satisfaction and drive business value. His appointment builds on Atento’s recognition as a CX leader by analysts like Frost & Sullivan, reinforcing its position in the global market.
Paul Ignasinski’s leadership as CDTO positions Atento to advance its digital transformation agenda, delivering innovative, client-centric CX solutions. His extensive experience and strategic vision will drive Atento’s growth in the dynamic BTO market, ensuring agility and excellence in meeting customer expectations.
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