Showpad, Combined with Vector Portfolio Company Bigtincan, Creates a Global Powerhouse with a Complete AI-Native Revenue Effectiveness Platform for Field Selling
Veteran Software Executive Apratim Purakayastha Appointed Chief Executive Officer to Lead Combined Business, Which Will Operate Under Showpad Brand
SAN FRANCISCO--(BUSINESS WIRE)--Vector Capital Management, L.P. (“Vector Capital”), a leading technology-focused investment firm, today announced the completion of its acquisition of Showpad, a leader in AI revenue enablement technology. In connection with the close of the transaction, Apratim Purakayastha (“Apratim”) has been named Chief Executive Officer, effective immediately.
“We are pleased to unite Showpad and Bigtincan under one brand to invest in the next phase of growth for the global leader in AI-powered revenue enablement,” said Amish Mehta, Chief Investment Officer and Managing Director at Vector Capital. “Apratim is a proven leader with deep software industry knowledge, and we are excited to work closely with him and the newly combined Showpad and Bigtincan teams to deliver innovative, transformative solutions that elevate buyer engagement and drive growth worldwide.”
Jim Hopkins, Chairman of Bigtincan, will continue as Chairman of the combined business. Hendrik Isebaert, the former CEO of Showpad, will step down but continue to be involved as an advisor to Showpad. Insight Partners, a material investor in Showpad, rolled over its full investment into the combined company.
Apratim Purakayastha – A Seasoned Technical and Operational Leader Named CEO
Apratim brings a proven track record of delivering strong operating performance and excellent financial results throughout his over 25-year career in various leadership roles within the software sector. Most recently, he served as General Manager of Talent Development Solutions at Skillsoft, where he oversaw a $400 million enterprise subscription business, as well as millions of CodeAcademy consumer learners. He also served as the Chief Product Officer and Chief Technical Officer while at Skillsoft. Previously, Apratim was the Chief Operating Officer of Sumtotal, Group President of ACI Worldwide, and spent his early career at IBM.
“Both Showpad and Bigtincan were early AI pioneers in the revenue enablement market, and I am excited to join the business at this exciting time,” said Apratim. “The organization brings together industry best-in-class content management and sales readiness solutions, an AI first-mover advantage and a clear focus on supporting field sales-centric organizations. I’m excited about leading an outstanding global team that puts the customer first and is focused on solving the revenue effectiveness gap.”
Leading Modern Revenue Engagement in Complex Field-selling Organizations
Modern sales teams are under pressure to deliver more growth, but struggle with outdated information and siloed technologies. CRM data erodes faster than ever, and virtually every record is incomplete. Companies juggle 10 or more sales technologies, as well as AI tools that are disconnected from the selling context and workflows. Drowning in administration, content, and contact management, sales professionals now only spend a fraction of their time actually selling in the highly personalized ways customers expect.
Showpad and Bigtincan (which Vector acquired in April 2025) have combined to deliver the first unified AI-native revenue effectiveness platform specifically designed for complex field-selling-centric organizations. Operating under the Showpad brand, the company serves more than 2,000 global customers across 50 countries.
Both companies have received significant awards and praise. Showpad is a Forrester Wave™ leader in multiple categories1, an IDC Research® MarketScape leader for Sales Enablement Software2, and a “Customers’ Choice” for Revenue Enablement Platforms on Gartner® Peer Insights3. Bigtincan was named a Fast Company “World’s Most Innovative Company4,” is a five-time leader in The Aragon Research Globe™ for Sales Enablement Platforms5, and the one winner of the inaugural 2024 Aragon Research Innovation Award for Sales AI6.
For more, visit our acquisition information page and follow Showpad and Vector Capital on LinkedIn.
About Vector Capital Management, L.P.
Vector Capital is a leading, San Francisco-based investment firm focused on transformational investments in middle-market technology and technology-enabled businesses. Founded in 1997, Vector manages over $4 billion of capital across credit and private equity strategies on behalf of a high-quality group of global limited partners. For nearly 28 years, Vector has combined technology investments with operational transformation to deliver breakthrough results. For more information, visit www.vectorcapital.com.
1Forrester Wave™: Revenue Enablement Platforms, Q3 2024, and Sales Readiness Solutions, Q4 2023.
2IDC MarketScape: Worldwide Sales Enablement Software 2023 Vendor Assessment, 2023.
3Gartner, Gartner Peer Insights “Voice of the Customer Revenue Enablement Platforms,” Peer Contributors, April 2024.
4Fast Company, World’s Most Innovative Companies, 2023.
52025 Aragon Research Globe™ for Sales Enablement Platforms.
62024 Aragon Research Innovation Award for Sales AI.
