Partnership combines Stravito’s AI Personas with Langston’s Life Lenses segmentation to make consumer understanding more accessible, interactive and actionable for global brands.
Stockholm, 30th September, 2026 — Stravito, an enterprise customer intelligence platform, and The Langston Co, a consumer insights and strategy firm, today announced a strategic partnership that gives consumer brands a new way to interact with their core audiences through research-backed AI Personas, so they can explore what motivates customers and how they may respond to new ideas.
Stravito AI Personas turn consumer research into interactive profiles that teams can question, explore and pressure-test ideas with in real time. Through the partnership, Stravito AI Personas can now be powered by Langston's Life Lenses, a validated universal segmentation of the motivations driving consumer behavior, which the two companies will jointly market and co-sell to clients of both.
Langston’s Life Lenses comprises 24 research-backed segments based on the core human motivations that shape how people think, behave and make decisions. Unlike a traditional mutually exclusive segmentation, Life Lenses reflects the multidimensional nature of consumers and connects those motivations to how they spend their time, thoughts and money.
As generative AI makes it easier to simulate consumer perspectives and produce answers quickly, Stravito and Langston believe the next challenge is ensuring those answers are grounded in trusted evidence.
Stravito approaches this through its Glass Box AI framework, which is designed to make the evidence behind AI-generated outputs visible and traceable. Langston brings the same research commitment, combining rigorous methodology and high standards for data quality with hands-on human expertise.
“We care deeply about the craft of research, and that belief shapes everything we do at Langston,” said Spencer Imel, Partner and Co-Founder at Langston. “We believe insights are only as strong as the data, methodology and human expertise behind them. Stravito’s commitment to transparency and trustworthy AI made this partnership a natural fit. Together, we can bring Life Lenses to life in a way teams can interact with, explore and use to make more informed decisions.”
Brands can use Stravito AI Personas with their own proprietary segmentation research or explore selected Life Lenses segments. Teams can interact with these personas in natural language to explore perspectives, ask follow-up questions and pressure-test ideas with responses grounded in the research behind each persona.
“Consumer research creates the most value when people can actually engage with it and apply it to the decisions in front of them,” said Thor Olof Philogène, Founder and CEO at Stravito. “Adding Life Lenses to AI Personas gives brands another strong foundation to build from and understand what truly drives their audiences.”
For more information about Stravito AI Personas, visit: www.stravito.com/ai-personas. For more information about Langston Life Lenses, visit: https://thelangstonco.com/products/life-lenses. For imagery, click here.
About Stravito
Stravito is the Enterprise Customer Intelligence Platform global brands trust to understand their customers, validate ideas, and make better decisions with AI grounded in their research.
Built for insights and marketing teams, Stravito unifies and activates research in a secure space. Teams ask strategic questions and receive synthesized, source-cited answers through Stravito AI Assistant. AI Personas, built from each organization's segmentation studies, simulate consumer perspectives, enabling teams to pressure-test products, campaigns, and strategies before investment is committed.
Founded in 2017, Stravito is used by global leaders including Nestlé and Lavazza Group. The company is ISO 27001 certified, SOC 2 Type II attested.
About Langston
Langston is a consumer insights and strategy firm that helps insights, marketing and strategy teams better understand their categories, audiences, brands and products. With experience spanning apparel, beauty, health and wellness, food and beverage, travel and more, Langston partners with today’s leading consumer brands including Tommy John, Nestlé, e.l.f. Beauty, Kitsch and Physician’s Choice.
The company offers Landscapes, an always-on syndicated research solution that delivers deep, category-specific consumer understanding, alongside custom research designed to answer a wide range of strategic business questions.
Langston brings together defensible data, rigorous methodologies, purpose-built technology and experienced researchers to deliver insights with both speed and depth. This combination helps teams move quickly without sacrificing the rigor, context or human expertise needed to make confident decisions.
Rate us on G2
