The Now Agency has announced a strategic partnership with Zeover aimed at helping brands improve how they appear across AI-driven search platforms and modern digital discovery systems. The collaboration combines creator-led content strategies with AI visibility and Generative Engine Optimization (GEO) technology to support brand discoverability within AI-generated answers and recommendation engines.
The partnership reflects a broader industry shift where AI systems, social signals, creator ecosystems, and machine-readable content increasingly influence how brands are surfaced online.
According to the companies, the partnership integrates Zeover’s AI visibility platform into The Now Agency’s social-first and creator-led marketing model. The collaboration is designed to help brands produce content that can be more effectively indexed, cited, and surfaced across AI systems and answer engines.
The companies stated that The Now Agency focuses on developing culturally relevant content, creator activations, and social engagement strategies, while Zeover addresses technical AI discoverability factors including machine readability, site structure, and content optimization.
"Brands have spent years optimizing for search, but the reality is we've entered a new era where visibility is determined by how AI systems interpret and retrieve information," said Gabe Feldman, Co-Founder & Managing Partner of The Now Agency. "We have chosen Zeover after a thorough review of all the leading GEO solutions. Zeover's technical capabilities, test-driven, data-driven results, are what made the difference. This partnership helps our customers, global brands, and creators to show up accurately in the moments that matter."
The companies noted that Zeover’s platform has supported brands including Disney and Amazon by helping improve AI indexing, citations, and recommendation visibility across large language models and AI search environments.
The partnership reflects growing enterprise interest in AI visibility and Generative Engine Optimization as AI-generated answers increasingly influence digital discovery and consumer engagement.
According to Zeover, brands are now required to optimize not only for traditional search engines but also for AI systems including ChatGPT, Claude, Gemini, Grok, and Perplexity. The platform provides visibility tracking related to AI citations, recommendation rankings, brand mentions, and machine-readable content performance.
"For us at Reign Maker Group, this goes well beyond a service offering. The Now Agency has built a strong foundation in social and creator-led distribution, and this partnership extends that into the systems that now define discovery," said Jonathan Chanti, CEO and Co-Founder of Reign Maker Group. "That has implications not just for brands, but for talent launching ventures, studios developing new IP, and how emerging creators are identified and scaled. It's a much bigger play around how modern AI-driven visibility actually works."
The companies emphasized that social content, creator engagement, and earned digital signals are increasingly functioning as ranking and recommendation inputs for AI systems.
The announcement highlights how AI-generated search and recommendation systems are reshaping modern digital marketing and brand visibility strategies. Companies are increasingly exploring GEO and AI visibility optimization to ensure their content and messaging appear accurately across AI-generated responses.
The Now Agency and Zeover stated that the collaboration aims to position brands beyond traditional engagement metrics and toward sustained discoverability within AI-powered ecosystems that influence consumer research and decision-making.
The partnership also signals continued convergence between creator-led marketing, AI optimization, and digital discovery strategies as organizations adapt to evolving search and recommendation technologies.
About Reign Maker Group
Reign Maker Group is a next-generation holding company operating at the intersection of talent, media, and marketing. The company builds and scales creator-led businesses by combining strategic advisory, talent representation, brand partnerships, and original content development under one integrated platform.
About The Now Agency
The Now Agency is a creator-led, social media-native agency built to help brands succeed in the modern media landscape. Co-founded by Gabe Feldman and Jonathan Chanti, the agency partners with brands to design social strategies, build content and distribution systems, and activate creators and talent to drive business impact and long-term brand equity.
About Zeover
Zeover is an AI Marketing Technology platform specializing in organic Generative Engine Optimization (GEO) and AI visibility. Its technology helps brands identify and fix issues with machine readability, monitor and improve how they appear in outputs from ChatGPT, Claude, Gemini, Grok, and Perplexity - including AI citations, brand mentions, and recommendation rankings. Brands use Zeover to understand where they are visible, where they are absent, and what content changes improve their standing in AI-generated answers.
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