Stacker, the content distribution platform built for earned reach, has announced the launch of GEO Reporting, a new analytics feature integrated into its portal that measures how distributed stories perform across AI-powered search platforms. The feature is designed to help brands understand how their content appears and performs within AI-generated responses across major tools shaping modern search behavior.
The rise of AI-powered search platforms has shifted how audiences discover and consume information, making visibility across generative engines a key performance metric for brands. Stacker’s GEO Reporting is positioned as a response to this shift, offering structured insights into how distributed content performs beyond traditional search and owned media channels.
The feature tracks how stories appear in AI-generated responses across platforms including ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, and Claude. By analyzing content performance across repeated prompts, the system provides brands with a clearer view of their presence in emerging AI discovery ecosystems.
Each story distributed through Stacker is evaluated across 30 structured prompts over a four-week period following syndication. The system captures key performance indicators such as response presence, citation frequency, and visibility across AI-generated outputs.
In addition to individual story tracking, Stacker has introduced a GEO Analytics dashboard that aggregates performance data across a brand’s entire distribution history. This enables long-term visibility trend analysis, helping brands understand how earned media efforts translate into AI search authority over time.
A key expansion in the update is Competitive GEO Reporting, which benchmarks a brand’s share of voice and citation share against competitors using the same prompt sets and AI platforms. This introduces a comparative layer to AI visibility tracking, allowing brands to assess not only presence but relative authority within their category.
“Brands have been asking how to measure the actual impact of earned distribution on their visibility in AI search,” said Noah Greenberg, CEO of Stacker. “GEO Reporting gives them that answer, story by story. Every piece of content distributed through Stacker now comes with a clear picture of how it's building authority in the places audiences are increasingly turning to for information.”
GEO Reporting is the latest addition to Stacker Connect, the company’s broader content distribution platform that combines editorial expertise, scalable syndication technology, and performance analytics. The platform is designed to help brands build authority through earned media by distributing content across a vetted network of publishers while tracking downstream performance in AI-driven environments.
Stacker is the first content distribution platform built for earned reach. Stacker transforms brand-funded and original editorial content into stories optimized and syndicated natively across a vetted network of 3,000+ trusted news publishers. In an AI-driven search landscape, brands build lasting authority by showing up consistently in environments where credibility already exists. Publishers gain free access to timely, engaging stories that inform and retain their readers. Earn visibility. Build authority. Learn more at stacker.com.
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